In the fast-paced world of consumer goods, where consumer preferences keep evolving amid fierce competition, FMCG companies must constantly evolve to stay relevant. They need to stay agile and adapt to evolving market trends while constantly innovating to meet the dynamic demands of their customers.
In this context, digitalization has emerged as a game-changing force, offering a plethora of advantages that empower FMCG companies to thrive in an increasingly competitive landscape.
Digital tools and platforms enable FMCG companies to collect and analyze vast amounts of consumer data, which indicates the significant role of digital channels in reaching out to consumers and allows companies to make data-driven decisions related to product development, marketing, and supply chain management. This confluence of factors highlights the importance of embracing digitalization in the FMCG sector.
REVOLUTIONIZING CONSUMER
In the past, understanding consumer preferences and behavior was akin to navigating uncharted waters. Today, digitalization provides us with a treasure trove of data that unveils consumer insights with unprecedented clarity. It helps consumers make decisions wisely and in no- time and enables companies to help customers and tailor product offerings to meet their exact needs and expectations. According to a PwC Report, approximately 75 percent of customers have purchased Fast-Moving Consumer Goods (FMCG) products online in 2023, with millennial and Gen Z consumers at the forefront of this trend.
Digitalization transforms consumer-business connections by improving accessibility through websites, mobile applications, and social media, allowing customers to participate conveniently.
هذه القصة مأخوذة من طبعة March - April 2024 من Retailer.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة March - April 2024 من Retailer.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
What Drives Gen Z's $860 Billion Spending Power and Why It Matters
With a staggering 377 million members, Gen Z is poised to redefine India's consumer landscape. Their unique preferences and immense purchasing power are set to drive a remarkable $2 trillion economy by 2035.
The AI-Powered Future
In the rapidly evolving world of commerce, where digital transformation has become the cornerstone of success, the role of artificial intelligence (AI) stands out as a game-changer.
D2C's King: Vivek Biyani
How Biyani is taking experiential commerce to newer levels and giving digital first brands prime spot on retail shelves with Broadway.
Chef Adwait Anantwar's Flavor Magic at INJA
In an exclusive interaction, Chef Adwait Anantwar, Chef Partner at the popular restaurant INJA by Atelier House Hospitality, discusses how he brings uniqueness and creativity to his culinary creations.
QC is the Secret to myTrident's 400% Growth!
With an ambitious goal to double its revenue to over Rs 1,000 crores in the next three years, the brand is strategically focusing on increasing retail presence and penetrating new markets, especially in the southern and eastern regions.
How GIVA's Fine Jewelry Empire is Growing at 100% YoY
GIVA eyes 300 stores in 2 years and Rs 1500 cr revenue in 5 years!
SPEED MEETS STYLE
With the rise of platforms like Blinkit and Zepto, fashion brands are seeing quick commerce not just as a delivery mechanism, but as a critical part of their retail strategies
Indian Origin D2C Brands Make Mark in Global Markets
For many Indian brands, the motivation to expand internationally stems from a desire to share India's unique offerings with the world.
TOP MARKETING TRENDS 2024
In today's fast-paced world, the right marketing approach isn't just crucial for staying afloat-it's the driving force behind brand reinvention and expansion. Ready to discover the secret sauce of three giant retail brands in India? Let's dive into the strategies that are making them the trendsetters of the year.
How India's Pet Care Industry is Raising the Woof!
India's pet care industry is on a rapid ascent, projected to reach $350 billion by 2027, as rising pet ownership and pet \"humanization\" drive demand for premium products, specialized services, and innovative, pet-focused retail experiences.