HOW TECH IS CHANGING THE PET CARE INDUSTRY
Retailer|January - February 2023
The growth of the Indian pet care industry is inevitable, with a higher number of individuals adopting a furry friend, especially post-pandemic.
ARITRA GHOSH
HOW TECH IS CHANGING THE PET CARE INDUSTRY

“India is the country with the fastest growing pet care market, with over 20 million pet dogs and around 19 million other animals. The pet care industry in India has the potential to be very profitable. Over the next five years, the pet food market, which is currently worth about Rs 4,000 crore is anticipated to expand to reach Rs 10,000 crore by 2025,” said Ambarish Sikarwar, Business Head, Zigly. The growth of the pet care industry can be attributed to the changing attitude towards pets as well as growing income in nuclear households owing to which numerous brands such as Supertails, Goofy Tails, Zigly, Wiggles, etc have joined the bandwagon, catering to pet needs. The fastest-growing sectors include pet food which captures two-thirds of the market revenue followed by pet accessories, grooming, and healthcare. Wiggles aims to integrate pet care offerings and is built to be an omnichannel brand that can serve pets and their families, across touchpoints with solutions that are made for the Indian market.

Having a digital-first approach, Supertails has over 10,000 SKUs and more than 200 pet care brands, while Zigly has over 8 experience centers across Delhi NCR and is serving more than 30,000 pets and pet parents through its website and app.

WHY PET CARE? 

Unorganized players have historically been the main drivers of the pet care sector in India, however, given the increased attention the industry is receiving, organized companies are now getting more opportunities to enter the market.

هذه القصة مأخوذة من طبعة January - February 2023 من Retailer.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة January - February 2023 من Retailer.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من RETAILER مشاهدة الكل
The Rise Of Value Retail
Retailer

The Rise Of Value Retail

From High-end To High Demand, How The Affordable Fashion Wave Is Sweeping India And Creating Retail History.

time-read
6 mins  |
August-September 2024
How Circular Economy is Transforming Fashion's Fabric
Retailer

How Circular Economy is Transforming Fashion's Fabric

As the fashion industry grapples with environmental challenges, the circular economy emerges as a transformative force. By redefining product life cycles and prioritizing sustainability, fashion brands are reshaping their practices to reduce waste and promote longevity.

time-read
3 mins  |
August-September 2024
INDIA'S DIGITAL DECADE
Retailer

INDIA'S DIGITAL DECADE

Around 62 percent of purchase decisions are now influenced by online discovery.

time-read
3 mins  |
August-September 2024
VALUE FASHION
Retailer

VALUE FASHION

With a significant presence in Tier II and III towns, V2, headlined by Akash Agarwal, has successfully positioned itself as a value-fashion destination.

time-read
2 mins  |
August-September 2024
EPICUREAN LEGEND ATUL KOCHHAR
Retailer

EPICUREAN LEGEND ATUL KOCHHAR

From a small town in India to the heights of culinary fame, the Master Chef’s story is one of passion, innovation, and unwavering dedication.

time-read
2 mins  |
August-September 2024
How Delivery-First Model is Taking Shape in India
Retailer

How Delivery-First Model is Taking Shape in India

The sector is experiencing rapid growth, driven by a surge in working professionals, increasing smartphone penetration, and the rise of nuclear families.

time-read
3 mins  |
August-September 2024
How Brand-Designer Collabs are Revolutionizing Fashion & Lifestyle
Retailer

How Brand-Designer Collabs are Revolutionizing Fashion & Lifestyle

For many brands, the motivation to collaborate with designers stems from a desire to offer something distinct and fresh to their customers.

time-read
3 mins  |
August-September 2024
NEW AGE INDIAN BRANDS DISRUPTING THE S6.8 BILLION LUGGAGE MARKET
Retailer

NEW AGE INDIAN BRANDS DISRUPTING THE S6.8 BILLION LUGGAGE MARKET

As travel bounces back with renewed vigor, these brands are ensuring that travelers do so in style, with smart and sustainable luggage that meets the demands of the modern explorer.

time-read
3 mins  |
August-September 2024
The Friendly Neighborhood Malls Resurgence
Retailer

The Friendly Neighborhood Malls Resurgence

The success of neighborhood malls hinges on understanding and catering to the local demographic.

time-read
3 mins  |
August-September 2024
THE EVOLUTION OF OUTLET MALLS IN INDIA
Retailer

THE EVOLUTION OF OUTLET MALLS IN INDIA

Outlets malls are not just about bargains; they represent a shift towards a more organized, experience-driven retail format, offering everything from premium brands to family-friendly amenities.

time-read
6 mins  |
August-September 2024