HOW VIJAY SALES IS AIMING FOR A RS 1000 + CR GROWTH
Retailer|August 2023
In FY23, the brand achieved a turnover of Rs 7,100 crore. For the current fiscal year, the company's target is to reach Rs 8,500 crore.
VAISHNAVI GUPTA
HOW VIJAY SALES IS AIMING FOR A RS 1000 + CR GROWTH

Vijay Sales, a leading consumer electronics retailer in India, has witnessed significant growth over the years by effectively adapting to changing market dynamics. With a focus on delivering quality products and excellent customer service, the company has built a strong brand presence in the West and North regions. By embracing digital transformation and optimizing its operations, Vijay Sales aims to enhance the overall customer experience and maintain its position as a trusted retailer in the rapidly evolving consumer electronics market.

In the fiscal year 2023 (FY23), the brand experienced remarkable growth, with an increase of nearly 30 percent in its topline revenue. This growth was primarily attributed to FY23 being the first year after the COVID-19 pandemic, allowing for a clean uninterrupted business year.

“However, the summer season in FY24 presented challenges, as unseasonal rainfall affected sales of air conditioners, coolers, and refrigerators. Despite this setback, we anticipate a growth rate of 15-20 percent for FY24,” said Nilesh Gupta, Director, Vijay Sales.

OFFLINE RETAIL STRATEGY 

هذه القصة مأخوذة من طبعة August 2023 من Retailer.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة August 2023 من Retailer.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من RETAILER مشاهدة الكل
What Drives Gen Z's $860 Billion Spending Power and Why It Matters
Retailer

What Drives Gen Z's $860 Billion Spending Power and Why It Matters

With a staggering 377 million members, Gen Z is poised to redefine India's consumer landscape. Their unique preferences and immense purchasing power are set to drive a remarkable $2 trillion economy by 2035.

time-read
3 mins  |
October - December 2024
The AI-Powered Future
Retailer

The AI-Powered Future

In the rapidly evolving world of commerce, where digital transformation has become the cornerstone of success, the role of artificial intelligence (AI) stands out as a game-changer.

time-read
3 mins  |
October - December 2024
D2C's King: Vivek Biyani
Retailer

D2C's King: Vivek Biyani

How Biyani is taking experiential commerce to newer levels and giving digital first brands prime spot on retail shelves with Broadway.

time-read
1 min  |
October - December 2024
Chef Adwait Anantwar's Flavor Magic at INJA
Retailer

Chef Adwait Anantwar's Flavor Magic at INJA

In an exclusive interaction, Chef Adwait Anantwar, Chef Partner at the popular restaurant INJA by Atelier House Hospitality, discusses how he brings uniqueness and creativity to his culinary creations.

time-read
3 mins  |
October - December 2024
QC is the Secret to myTrident's 400% Growth!
Retailer

QC is the Secret to myTrident's 400% Growth!

With an ambitious goal to double its revenue to over Rs 1,000 crores in the next three years, the brand is strategically focusing on increasing retail presence and penetrating new markets, especially in the southern and eastern regions.

time-read
3 mins  |
October - December 2024
How GIVA's Fine Jewelry Empire is Growing at 100% YoY
Retailer

How GIVA's Fine Jewelry Empire is Growing at 100% YoY

GIVA eyes 300 stores in 2 years and Rs 1500 cr revenue in 5 years!

time-read
4 mins  |
October - December 2024
SPEED MEETS STYLE
Retailer

SPEED MEETS STYLE

With the rise of platforms like Blinkit and Zepto, fashion brands are seeing quick commerce not just as a delivery mechanism, but as a critical part of their retail strategies

time-read
3 mins  |
October - December 2024
Indian Origin D2C Brands Make Mark in Global Markets
Retailer

Indian Origin D2C Brands Make Mark in Global Markets

For many Indian brands, the motivation to expand internationally stems from a desire to share India's unique offerings with the world.

time-read
3 mins  |
October - December 2024
TOP MARKETING TRENDS 2024
Retailer

TOP MARKETING TRENDS 2024

In today's fast-paced world, the right marketing approach isn't just crucial for staying afloat-it's the driving force behind brand reinvention and expansion. Ready to discover the secret sauce of three giant retail brands in India? Let's dive into the strategies that are making them the trendsetters of the year.

time-read
7 mins  |
October - December 2024
How India's Pet Care Industry is Raising the Woof!
Retailer

How India's Pet Care Industry is Raising the Woof!

India's pet care industry is on a rapid ascent, projected to reach $350 billion by 2027, as rising pet ownership and pet \"humanization\" drive demand for premium products, specialized services, and innovative, pet-focused retail experiences.

time-read
2 mins  |
October - December 2024