Urbanic
FASHION BUFF
London-based brand Urbanic has been redefining affordable premium fashion in developing markets by leveraging technology and D2C strategies to captivate fashion-conscious digital consumers in India and beyond.
Urbanic, a London-based fashion brand, has quickly become a frontrunner in the fashion and apparel industry, revolutionizing the way consumers engage with fashion. Founded in 2019 by James Wellwood, the brand set out on a mission to bring creativity and technology to emerging markets consumers with the best fashion. The brand operates mainly through its D2C online channel, catering to the fashion-conscious digital consumers in India and other developing markets.
“We are targeting the affordable premium fashion business in the world’s developing markets. India is one of our core markets, where we launched back in 2019. And our target group is fashion-conscious rising digital consumers in India.” says James Wellwood, Co-Founder, Urbanic
EMBRACING TECHNOLOGY
Urbanic’s success and progress are driven by its adept use of technology - from trend analysis and forecasting to optimizing the supply chain and inventory planning, the brand efficiently leverages technology. The brand has employed Artificial General Intelligence (AGI) to enhance design and creativity, leading to AI-generated content that captures the essence of Urbanic’s vision. Additionally, AI and machine learning have been integrated into the supply chain, enabling digitalization and accurate inventory forecasting. Moreover, AI-powered 3D modeling has transformed garment design and modeling, further enhancing the brand’s innovation.
CHARTING SUCCESS D2C STRATEGIES
هذه القصة مأخوذة من طبعة August 2023 من Retailer.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة August 2023 من Retailer.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
What Drives Gen Z's $860 Billion Spending Power and Why It Matters
With a staggering 377 million members, Gen Z is poised to redefine India's consumer landscape. Their unique preferences and immense purchasing power are set to drive a remarkable $2 trillion economy by 2035.
The AI-Powered Future
In the rapidly evolving world of commerce, where digital transformation has become the cornerstone of success, the role of artificial intelligence (AI) stands out as a game-changer.
D2C's King: Vivek Biyani
How Biyani is taking experiential commerce to newer levels and giving digital first brands prime spot on retail shelves with Broadway.
Chef Adwait Anantwar's Flavor Magic at INJA
In an exclusive interaction, Chef Adwait Anantwar, Chef Partner at the popular restaurant INJA by Atelier House Hospitality, discusses how he brings uniqueness and creativity to his culinary creations.
QC is the Secret to myTrident's 400% Growth!
With an ambitious goal to double its revenue to over Rs 1,000 crores in the next three years, the brand is strategically focusing on increasing retail presence and penetrating new markets, especially in the southern and eastern regions.
How GIVA's Fine Jewelry Empire is Growing at 100% YoY
GIVA eyes 300 stores in 2 years and Rs 1500 cr revenue in 5 years!
SPEED MEETS STYLE
With the rise of platforms like Blinkit and Zepto, fashion brands are seeing quick commerce not just as a delivery mechanism, but as a critical part of their retail strategies
Indian Origin D2C Brands Make Mark in Global Markets
For many Indian brands, the motivation to expand internationally stems from a desire to share India's unique offerings with the world.
TOP MARKETING TRENDS 2024
In today's fast-paced world, the right marketing approach isn't just crucial for staying afloat-it's the driving force behind brand reinvention and expansion. Ready to discover the secret sauce of three giant retail brands in India? Let's dive into the strategies that are making them the trendsetters of the year.
How India's Pet Care Industry is Raising the Woof!
India's pet care industry is on a rapid ascent, projected to reach $350 billion by 2027, as rising pet ownership and pet \"humanization\" drive demand for premium products, specialized services, and innovative, pet-focused retail experiences.