THE BIGGEST MISTAKES THAT STARTUPS MAKE

The path forward is hard, so learn from where others have fallen. This is a list of very hard-won lessons.

Nobody Cares What You Want...

...unless you speak up and tell them! That's how this franchisee became a CEO, and then transformed herself into a true leader.

Build Your Money Machine

A franchise isn't just a franchise. It should be a Money Machine, creating profit even while you're out of the office. Here's how.

His Schools Drove $7.5 Million in a Year

Jason Skidmore didn't have an education degree. Here's how he thrived as an education franchisee anyway.

Want to Buy a Low-Cost Franchise? These Are The Top 300!

On this list, find a franchise for anywhere from $2,000 to $150,000.

Does This Deal Taste Good?

There are a lot of franchise restaurants. So how do you know which ones are worth buying? This restaurant veteran says it’s all about average unit volume—and here's why.

SPEEDY GROWTH KILLED MY STARTUP

We seemed to be rocking it—lots of press, major partnerships. Then we learned the harsh consequences of overlooking our customers.

'The Best Marketing Dollars I've Ever Spent'

Great marketing doesn't require huge budgets. We asked franchisees and franchisors to share their best marketing ROl—and their stories (on the following pages) will inspire you.

You Should Give Ideas Away

Don't be overly protective of your ideas. When you make them free, the ROI is huge.

I'VE BEEN A PUBLICIST FOR 17 YEARS.DON'T HIRE ME.

Entrepreneurs often think they need PR. Most don't. Here's why you're probably better off not hiring someone like me.

'ONLY THE STRONGEST ARE GOING TO SURVIVE'

Brian Lee cofounded companies like LegalZoom and ShoeDazzle-and he believes a lot of conventional business wisdom is backward. Sure, it's harder to raise capital. But it's actually cheaper than ever to start a company.

Trust Equals Sales

For their business to work, Dianne and Gabrielle Melillo need more than customers. They need a community that has total confidence in them.

HOW TO CLOSE THE SALE (EVEN WHEN THEY SAY NO)

I'm the world's leading door-to-door sales expert. I've heard “no” endlessly. Here's how I close sales anyway—and how you can too.

Be a Doer, Not a Dreamer

How do you build a great brand? The same way you build a great body. This former championship bodybuilder (and Hotworx founder) explains.

A Very Profitable Work Ethic

How do you run a brand’s highest-grossing franchise location? This former cop has an answer: Get your hands dirty.

Move Forward With Your Business Goals

Aspiring to become a business owner? Discover what these franchises have to offer to help make your dreams a reality.

If These Photos Could Talk Here are their stories.

Do you have a photo that speaks to you? One that you look to for inspiration? Four successful founders showed us the photos they love, and shared the inspiration they draw from it.

I Asked the Wrong Questions

Everyone said they wanted my product, but nobody bought it. Why?

A $3 Million Pool-Cleaning Business

You don’t need to be an expert to be a successful franchisee. Just look at Tiffiny Consoli, a pool rookie who is now Pool Scouts’ top franchisee.

YES, YOU CAN BE À PART-TIME OWNER

Most franchises are full-time work. But some can be side hustles. Here's how to create a money-cranking side gig.

Japan

GENERATING GROWTH AND HAPPINESS

Jade Group

AN INTERNATIONAL FASHION AND LIFESTYLE COMPANY

How to Solve Hard Problems

We waste our time chasing the wrong projects. Here's how to know what's worth your time.

Make Your Day Easier

Streamline your work and travel—just use these five new tech finds from Emmy Award-winning gear expert Mario Armstrong.

Amvis Holdings

INNOVATION, FOCUS, SUSTAINABILITY

How to Attract the Best Talent

Most startups can’t compete on salaries or perks—so how do you hire amazing employees? Here’s how I did it, by optimizing for personal connection.

Where Does Your Team Work?

Remote, hybrid, or in-person? For many founders, the answer keeps changing. We asked six leaders where they are now, and the calculations that landed them there.

What It Takes to be 'Made in America'

It's a hot selling point, but easier said than done. Here, three founders share what they've learned trying to bring manufacturing back to the U.S.

The True (Sales) Power of Social Media

It's an obvious marketing tool. But Glow Recipe has mastered social media strategically to build their K-beauty brand into a $300 million a year business–and they love to share.

Infcurion

SHAPING THE FUTURE OF JAPAN'S FINTECH REVOLUTION