A KIND OF MAGIC

With the Big Bang Unico Magic Ceramic, Hublot has delivered the world’s first multi- coloured homogenous ceramic bezel

- KEN KE

It is difficult to write about Hublot without abusing words such as innovation and innovative, which the brand’s press releases sagely suggest. Well, the world’s most difficult to pronounce two- syllable watch brand name has delivered on what might be a genuine innovation in watchmaking – multi-coloured homogenous ceramic. Right on the heels of the LVMH Watch Week, and with just weeks before Watches and Wonders Geneva, Hublot gets ahead of the news cycle with a proper world’s first in the Big Bang Unico Magic Ceramic. To paraphrase Hublot’s official release, this marks the culmination of years of research and development, and allows said R&D unit to show its worth.