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POLE POSITION

Issue 77

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WOW Singapore

The TAG Heuer Formula 1 Chronograph is ready for action

- KEN KE

POLE POSITION

Some watches need no introduction as they feel like they have aways been around, or at least as long as we can remember. The TAG Heuer Formula 1 Chronograph is one such watch, but in its current form, it certainly is different and needs an explanation. The why of the watch is clear enough but we will spare a few words here for TAG Heuer's association with the pinnacle of motor sports. If you think Formula 1 and you think TAG Heuer, that is an obvious win and the brand did it to great effect in the 1980s when it launched the original Formula 1 collection (it was 1986 to be precise). That old collection was purely quartz but it put the brand on the radar of lots of young people. This is what marketing dollars are for but it only comes up aces when the product is right.

WOW Singapore

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GENERATION HISTORY

If there is one word Zenith CEO Benoit de Clerck is obsessed about today, it must be authenticity. On the occasion of the 160th anniversary of the brand and the manufacture, de Clerck explains how Zenith keeps it real

time to read

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Issue 78

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RACING TIMES

As TAG Heuer resumes its partnership with Formula 1 as Official Timekeeper, we trace the evolution of a five-decade-long relationship that has helped shape both the sport and the brand

time to read

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TRUE BLUE

The Chanel J12 collection embraces the deep blue this year by presenting the J12 Bleu, nine novelties dressed in this newly developed emblematic colour. We dive into the position this hypnotic shade holds in the maison and the deceptively complex process of creating it

time to read

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Issue 78

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CONQUEST OF ELEGANCE

Longines CEO Matthias Breschan appears positively prescient about future challenges

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14 MINI ME

The Tissot PRX collection debuts five small but mighty 25mm novelties

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16 LEGACY RENEWED

The Zenith El Primero is commonly associated with the round-shaped Chronomaster. However, its first-ever iteration was a tonneau-shaped watch. We explore the most faithful reproduction of the timepiece yet, the Chronomaster El Primero A384 Revival

time to read

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Issue 78

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06 TIME MACHINES

Bell & Ross BR-01 revolutionized watch design with its square shape, functional aesthetic, and pilot-driven precision

time to read

2 mins

Issue 78

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THE Watchmaker's CANVAS

From minimalist poise to daring innovation, we examine how eight leading watch maisons are redefining creativity in contemporary horology—one dial at a time

time to read

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02 ENDURING LEGACY

First launched in 1994, the A. Lange & Söhne Lange 1 has become a modern icon of German watchmaking. With its asymmetrical dial, in-house movement, and uncompromising Saxon craftsmanship, the Lange 1 redefined mechanical watch design and continues to set the benchmark for luxury timepieces from Glashütte

time to read

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15 ROUND TONES

Franck Muller updates its Cintrée Curvex collection to yield the audacious Curvex CX

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