BELLE & BOSS

When it comes to shaping the message of one of the world's youngest makers of aviation-inspired watches, Marie-Laure Trichard is the boss, letting the design and partnerships of Bell & Ross speak instead of relying on "storytelling"

- JONATHAN HO

MARIE-LAURE TRICHARD graduated from NEOMA Business School in France. Beginning with a career in FMCG (Fast Moving Consumer Goods), she started in one of the segments furthest away from an industry where business plans are considered in terms of decadeslong road maps since the communication needs of centuries-old brands are entirely different from shampoo or cornflakes.

That said, with alacrity of mind, she quickly found her footing, soon graduating to LVMH Champagne and wine portfolios - arguably described as fast-moving heritage products- until the watchmaking industry called. Trichard was appointed Global Marketing and Communication Director at Bell & Ross in 2022 where in a span of a few months, she had to manage the global debut of the BR-X5.

Keeping in mind that Bell & Ross was only founded in 1992, it's not exactly a century old. Without a legacy to lean on, the stories you tell are inevitably going to be centred around two things: strong design aesthetics and how compelling your partnerships are going to be.

MODERN COLLABORATIONS: BLACKTRACK

Co-created by Sacha Lakic and Bell & Ross, the new BR 03-94 Blacktrack chronograph is the perfect complement to the Blacktrack BT-06 motorcycle. More than just a collab, it's the extension of a unique machine turned into a Bell & Ross instrument: a visual extravaganza under the guise of timekeeping performance.

Certain designers have an incredible talent. Among them, Lakic is a multidisciplinary designer whose work ranges from automobile and industrial design to interiors, architecture, furniture, and even bicycles and scooters. He was the creative mind behind the aesthetics of Venturi's outstanding electric vehicles. A winner of multiple honours for his innovative designs, Lakic was especially recognised for his extraordinary motorcycles conceptualised for the French brand Voxan.