THE ART AND THE CRAFT

Metal as canvas - witness heritage artistry through the eyes of Vacheron Constantin.

ON THE EVE OF ITS 270TH BIRTHDAY, it seems appropriate that we consider artistry through the eyes of Vacheron Constantin. The brand was born in Switzerland during the Age of Enlightenment, a time when an exceptional timepiece was equal parts mechanical intricacy as well as artistic endeavour.

Since then, the Geneva Manufacture has been best exemplified by its artisans. Driven by a humility and desire for transmission, these engravers, enamellers, guillocheurs, gemsetters or watchmakers perpetuate a legacy of craft through the annals of time like their masters before them adding to the wealth of dialogue in the community, thanks to giving rise to watches embodying this quest for excellence.

“Since its birth, the Manufacture has endeavoured to follow the principles of this philosophy, which is simple to enunciate yet complex to implement: A Vacheron Constantin watch cannot be technical without being precious”, says Louis Ferla, CEO of the Maison.

Indeed, since its founding in 1755, Vacheron Constantin has cultivated, perpetuated and constantly evolved its know-how through an unbroken line of progress and innovation. The Métiers d’Art collection and the unique Les Cabinotiers timepieces, which benefit from various art techniques and uncommon watchmaking expertise, are living proof of this.

Within the Manufacture, each artisan masters their art and reinterprets it. “This ability to integrate, transpose and interpret elements from other horizons without ever losing Vacheron Constantin’s stylistic identity is unparalleled,” explains Christian Selmoni, Style and Heritage Director.

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