There's no fighting it. All our travel goals now come from Instagram. We've been sold some very specific fantasies in recent years. Now, all we want is to head to Indonesia, book the Real Bali Swing, and have someone take a picture from the back. We've pencilled in Imerovigli, a village in Santorini, Greece, to do the girl-against-the-cliffs photo, floaty dress, heels and all. We want a piece of that floating breakfast, served in a private pool in the Maldives (we've planned a 5-second video too). Oh, we have to go to Iceland for pics of the hot tub at Jökulsárlón Glacier Lagoon...
Insta fantasies tend to get a slap in the face when real tourists spend real money on real vacations. That swing takes half a day to get to, and it's all over in three minutes. Santorini is expensive, and there's a queue of young people who hiked there, changed into a floaty dress and heels, and have queued up to take the same shot before the light fades. Floating breakfasts taste like a scam. And even in remote Jökulsárlón, there's always a fellow tourist in the frame.
We asked travel content creators and longtime-travel writers about what's usually left out of the frame when picture-perfect shots make it to our feed. And of course, what it takes to have a memorable holiday, with and without a camera.
Framing it up
"People aren't travelling to explore places anymore," says Rashmi Chadha, founder of travel company Wovoyage. "They're travelling to follow trends and the itineraries they saw on social media.” The numbers back it up.
Booking.com's 2024 survey of travel trends shows that 66% of Indians who took trips over the past year used social media as inspiration.
هذه القصة مأخوذة من طبعة October 19, 2024 من Brunch.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة October 19, 2024 من Brunch.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
How the tables have turned
Fewer walk-ins, less waiting. India is finally making restaurant reservations. It is changing how the business is run, and of course, how we enjoy an evening out
Turns of the century
TV, beer, movies, architectural styles, words. Try not to feel old as these 10 things turn 100 years old this year
Cue updates, cue seven
Audi's once beloved Q7 SUV is back, witha new design and a trusty engine. But can it accelerate back to the top spot?
Avinash Tiwary
Actor, AvinashTiwary15
I do? Oh no, you don't!
Parents of single 30somethings are accepting that marriage isn't their child's end goal. Here's how they're making peace with their children's choices
For cold time's sake
Say what you will about Delhi, the winter season here still holds some magic. Especially when it comes to food
Sound bites
Crunchy textures are taking over our soups, salads, sushi, even desserts. Chefs break down the hype around the crisp and crackle, and the trick to getting it just right
Listen. They don't judge
Ditch your longsuffering bestie and tune into a relationship podcast instead. It's quicker and they know exactly what you're going through
Sexy and they know it
Why do we hate on artists who know they've got it? Sabrina Carpenter is just the latest bombshell facing the firing squad
Did you miss the signs?
Some films demand a rewatch, only to spot all the clues you didn't the first time. These 10 aren't your usual suspects. See what we did there?
