Black Excellence Personified
GQ South Africa|August - September 2023
Where some people may reach the summit of success and pull up the ladder behind them, Jay Badza, marketing and public relations expert, defies this by actively elevating young black people
Anele Geqiwe
Black Excellence Personified

AS THE CEO
AND FOUNDER OF BRAND AND MARKETING AGENCY ORCHARD ON 25, Badza has executed showstopping campaigns that have left an indelible mark on South Africa. With an unyielding drive, he is continuously striving to foster pathways for others.

GQ: What inspired you to start your own marketing agency, and what sets it apart from industry rivals?

JB: A few years ago, I realised that clients were forced to hire two agencies because the expertise between traditional PR and the new-age influencer work did not exist in one agency. I saw this as an opportunity to solve that problem by creating a hybrid creative agency capable of delivering both. I had worked in traditional environments, as well as the digital space, so I used that experience as a competitive advantage.

GQ: How did you come up with the name Orchard on 25 for your agency and what does it mean to you?

JB: I was inspired by the story of Singapore's Founding father, Lee Kuan Yew. After his death, I was so moved by how he changed Singapore from a fishing village into a mega metropolis and while on Orchard street I decided that I was going to return home and start Orchard On 25.

GQ: What are some of the key trends you’re seeing in the PR industry, and how do you stay ahead of the curve?

هذه القصة مأخوذة من طبعة August - September 2023 من GQ South Africa.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة August - September 2023 من GQ South Africa.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من GQ SOUTH AFRICA مشاهدة الكل
I am Legend
GQ South Africa

I am Legend

For 40 years, Toyota has produced an iconic 4x4. In 2024 it's received a subtle, rejuvenating facelift - and more. The Land Cruiser 76 is made for Africa.

time-read
1 min  |
August 2024
Alternative Investments
GQ South Africa

Alternative Investments

We take a look at how alternative investments offer a diverse range of opportunities beyond the traditional, with a particular focus on venture capital

time-read
7 mins  |
August 2024
THE HEART OF A CHAMPION
GQ South Africa

THE HEART OF A CHAMPION

AYABONGA KHAKA IS A RIGHT-ARM medium bowler for South Africa's national cricket team, and earned a national contract with Cricket South Africa in 2018.

time-read
2 mins  |
August 2024
THE DEFENDER OF HOUSE
GQ South Africa

THE DEFENDER OF HOUSE

From his debut album Golden Power to the recent hit \"Yes God\", Oscar Mbo is still the king of deep house music. Apart from consistently energising groovists with his beats, he also stands out as the country's most stylish DJ - and a savvy businessman

time-read
10+ mins  |
August 2024
GOLDEN BOY
GQ South Africa

GOLDEN BOY

With top-charting hits such as \"Adiwele\", \"Sete\" and \"Imithandazo\", Young Stunna is the face of amapiano, and a rising icon. In a remarkably short time, he's carved out his path in the music industry and stands poised to conquer the world

time-read
10 mins  |
August 2024
Fierce, Fearless and Flourishing
GQ South Africa

Fierce, Fearless and Flourishing

THESE FIVE REMARKABLE WOMEN LEADING WITH COURAGE, DETERMINATION, AND LIMITLESS AMBITION ARE REDEFINING SUCCESS IN THEIR OWN TERMS

time-read
3 mins  |
August 2024
DAMIAN WILLEMSE HUMBLE STAR OF SA RUGBY
GQ South Africa

DAMIAN WILLEMSE HUMBLE STAR OF SA RUGBY

He's renowned for his skill and versatility - but the legacy of Damian Willemse is built on inspiring others, both on and off the field

time-read
9 mins  |
August 2024
The Visionary Curator: Jana Terblanche's Journey in the Art World
GQ South Africa

The Visionary Curator: Jana Terblanche's Journey in the Art World

Poetic and political this ambitious yet principled art curator challenges the traditional and champions African voices

time-read
4 mins  |
August 2024
Non-invasive Cosmetic Treatments Guide
GQ South Africa

Non-invasive Cosmetic Treatments Guide

From advanced laser therapies to cutting-edge injectables, these innovative procedures offer effective solutions for smoothing wrinkles, enhancing skin tone, and contouring the body

time-read
4 mins  |
August 2024
Lelowhatsgood The Maverick DJ Disrupting Africa's Cultural Landscape
GQ South Africa

Lelowhatsgood The Maverick DJ Disrupting Africa's Cultural Landscape

“Demon’s Kiss” put him on the map but there’s more to this Renaissance man than just hit singles.

time-read
3 mins  |
August 2024