AS LONG AS TIME

Bazaar India delves into the ethos of watch brands.

- NIRJA DUTT

In a world of virality, it's as tough as it is simple to be certified iconic. While some gain instant success, others take years to build a personality for the label, crafting stories, narratives, and interests that bleed into their brand seamlessly. If there is one sector where instant success is almost a myth, it's watches. Each brand has a story that it has held onto since the very beginning, building its legitimacy across the board to make it exemplary in its own right. If you think out loud, you will be able to pinpoint what each brand stands for with ease-Panerai is the ruler of the nautical world, Omega is best known to 'time' the most key events of the world, Rado is an innovator of materials. But we wonder if this was the theory from the very beginning? Were these brands always so clear in the pillars that define them?