ENHANCING GUEST EXPERIENCE

Personalised Guest Recognition Programs

- Seeja Prabhu

The hospitality industry is evolving at a pace that most often becomes tedious to keep up with, there are unexplored innovations that develop regularly.

One such invention is the introduction of advanced and modernist personalization in terms of guest experiences in the hotel industry. As the challenges and competitors arise, more and more companies are beginning to invest in making their guest's experience personalized for each customer. This strategy is proven to change the outline of the hospitality business and in addition, is popularly being demanded by guests seeking an individualized venture.

Personalization in terms of hospitality refers to the altering and customizing of experiences, based on the personal preferences of each guest. This requires offering services beyond the regular amenities that are presented to every customer, to ensure that each guest has a unique, specialized experience. To deliver such assistance, the company needs to understand, anticipate, and as well as acknowledge guests, by realizing their needs and providing services that might not be essentially incorporated into the amenities provided. Mentioned below are a few ways to attain guest personalization effectively.

Plan Before Guest Arrival