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The (real) problem with fake plants

February 24, 2025

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Time

WHEN THE GERMAN PHILOSOPHER IMMANUEL KANT puzzled over why nature looks beautiful to us, he considered the case of replicas.

- BY MARIA BALASKA

The (real) problem with fake plants

Imagine, Kant wrote in the late 1700s, a jovial innkeeper who, for lack of a nightingale to enchant his guests, plays a trick on them by hiding a boy in a bush with a reed "hit [ting] off nature to perfection." Kant was sure that the moment people found out the truth, "no one will long endure listening to this sound." Why should that be, if the sound is identical? Kant's confidence may seem out of place today. Copies of nature proliferate. Not only can we go skiing in Dubai and sunbathe on indoor tropical beaches in Germany, but fake plants and synthetic lawns are filling up our cities, restaurants, and homes. The global artificial-flowers market is predicted to reach $1.78 billion this year. Bewilderingly, faux flowers-the upmarket term for fake-are even presented as a green alternative. Faced with impressively elaborate copies of plants that never droop or wither, and living increasingly convenience-based lives, a lot of us may wonder if we are justified to choose natural over fake, and on what grounds.

المزيد من القصص من Time

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The journalist and the jinx in a suburban standoff

CLAIRE DANES GETS A LOT OF ATTENTION for her “cry face.” It is, indeed, a sight to behold. Engulfed by waves of sorrow, her chin vibrates, her eyes scrunch, the corners of her mouth turn down as though tugged by invisible weights.

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4 mins

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LIVING IN PUBLIC

“The camera eats first.” A decade ago, that phrase was a joke about influencers and their avocado toast. Now it's shorthand for how every corner of life—dinners, cleaning, milestones, even grief—can be packaged for public consumption. We live in a world where intimacy has become inventory, where the difference between living and posting is often just a matter of lighting.

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3 mins

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5 migraine symptoms that aren't headaches

NEARLY 40 MILLION people in the U.S. suffer from migraines, making the painful disorder one of the most common that neurologists treat. It's also among the most confusing. Because of the many ways it can show up, it can take more than a decade to receive an accurate diagnosis.

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2 mins

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Distress Signal

WHAT THE L.A. FIRES REVEAL ABOUT AMERICA'S BLEAK CLIMATE FUTURE

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13 mins

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The food pyramid may be back on the menu

EARLY PUBLIC NUTRITION ADVICE CAME AS A WARNING. Wilbur O. Atwater, a chemist and renowned nutritionist, wrote in an 1902 edition of the U.S. Department of Agriculture's (USDA) digest, Farmers' Bulletin, that \"Unless care is exercised in selecting food, a diet may result which is one-sided or badly balanced—that is, one in which either protein or fuel ingredients (carbohydrate and fat) are provided in excess ... The evils of overeating may not be felt at once, but sooner or later they are sure to appear.\"

time to read

2 mins

December 08, 2025

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Where top U.S. leaders earn their stripes

AS THE INDUSTRIES AND COMPANIES driving the American economy change, new generations of leaders are rotated in to take the helm.

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3 mins

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The Risk Report

THREE YEARS AND NINE MONTHS after Russia's full-scale invasion of Ukraine, the war grinds on. There's been plenty of news and noise of late. Yet as we approach the end of 2025, there's no sign of resolution on the horizon.

time to read

2 mins

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JON CHU'S AMERICAN DREAM

The Wicked: For Good director on trying to change the world, one blockbuster at a time

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6 mins

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Ken Burns'

The filmmaker on his 12-hour documentary The American Revolution, the importance of undertow, and what's next

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2 mins

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A seductive Dangerous Liaisons remix, with feminist intentions

There are no heroes in Les Liaisons Dangereuses, Pierre Choderlos de Laclos' 1782 novel of end-stage French aristocratic decadence. Its chief villain is Marquise Isabelle de Merteuil, a master manipulator who exploits her former lover the Vicomte de Valmont's resurgent desire for her with a wager that dooms them both. As a teenage Fiona Apple dryly noted: “It's a sad, sad world when a girl will break a boy just because she can.”

time to read

1 mins

December 08, 2025

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