What will be your top priorities heading one of the oldest banks in the country?
This is a legacy bank and significantly operates on manual terms. What we are trying to do first is modernize it and improve workforce productivity so that our business growth can move to the next trajectory. We are focusing on strengthening our credit architecture by centralizing the credit processes into 12 specific locations, with an apex body managing it. The purpose of this is to move credit operations out of the branches. Today, branches handle the entire range of operations, making it challenging to focus on specific areas, particularly deposits. We are refocusing on branches with regard to deposit management to ensure the deposit franchise is strengthened. This is possible if credit operations are moved out. The credit management centre will oversee all retail areas, excluding jewel loans. These centres will have marketing personnel, relationship managers, and appraisers, surrounded by a 'feet on the street' team.
You mentioned deposit growth strategy. What is it?
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هذه القصة مأخوذة من طبعة November 01, 2024 من Business Standard.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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