The City saw a large investment bill in the offing, plus definitive proof that the days of easy advertising money from old-style linear television were over, and tuned out. The share price has never seen 100p again and was 56p as recently as last month.
But here - finally - comes a hint of better times. The evidence was not the headline numbers from yesterday's full-year report on 2023, which showed a fall in statutory pre-tax profits of 60% to £193m and a 15% decline in those linear ad revenues. Rather, it was evidence that the shift towards streaming, which was plainly necessary in the age of Netflix and Disney, will deliver what it is supposed to do and cost no more than originally promised. McCall spelled it out: 2023 was the year of "peak investment" in streaming and the group overall is "well placed to grow profits from here".
The critical new development is that the intended compensatory element - advertising and subscription income from ITVXis now genuinely compensating. Digital revenues improved 19% and the key 2026 target of hitting "at least" £750m is intact.
هذه القصة مأخوذة من طبعة March 08, 2024 من The Guardian.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
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هذه القصة مأخوذة من طبعة March 08, 2024 من The Guardian.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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