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Small-scale breweries switch from craft beer to 'indie' label
October 22, 2024
|The Guardian
Small breweries in the UK are ditching the term "craft beer" in favour of "indie beer", warning that global corporations have bamboozled many drinkers into believing that formerly independent brands are still artisanal hidden gems.
In a survey by YouGov that marks a new phase of the bitter war over what constitutes "craft beer", consumers were asked to say whether 10 beer brands were made by "independent craft breweries".
Corporate branding has been so effective that 40% of those surveyed thought that Neck Oil, brewed by the Heineken-owned Beavertown, was independent, a higher score than genuinely standalone breweries such as Vocation, Fyne Ales and Five Points achieved.
هذه القصة من طبعة October 22, 2024 من The Guardian.
اشترك في Magzter GOLD للوصول إلى آلاف القصص المتميزة المنسقة، وأكثر من 9000 مجلة وصحيفة.
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المزيد من القصص من The Guardian
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