AI in Hollywood

Actors Reaching Stardom With Al

- Ashray Malhotra,

There was once a time when celebrities were confined exclusively to the big screen. Their charisma, talent, and charm were only savored in movie theaters, a place that allowed the magic of cinema to unfold. The exclusivity of the big screen was seen as paramount even as television gained traction, as the latter was seen as an inferior medium.

However, we’ve seen an exciting shift in this paradigm over the past few decades. Major stars have transcended big screen exclusivity by starring in the golden age of television and eventually opening up real-time and two-way entertainment on social media. Due to the latter, the term “influencer” is no longer a secondary status but a sought-after career and can even be parlayed into movie-star status. These barriers to traditional stardom have now disintegrated, making way for more accessible and intimate connections between celebrities and their fans.

With that said, the intersection of artificial intelligence (AI) and the world of celebrities prompts a thought-provoking question: Should celebrities use AI techniques to connect better with their audiences?

Improving Engagement and Expediting Media Generation

The idea of using AI to deepen connections between celebrities and fans has gone from science fiction only a few years ago to nonfiction today. This sentiment was recently shared by Canadian musician and producer Grimes, who sparked a conversation about it on the platform formerly known as Twitter. She proposed that AI could empower artists to expand their reach and scale up their time, a sentiment that I also endorse. By using AI, we can amplify the capabilities of celebrities, enabling them to interact with their fans in previously unimaginable ways.