Branston, 45, made over 400 career appearances for a variety of clubs throughout the EFL before retiring in 2014.
He subsequently worked as chief scout at Notts County, director of football at Chesterfield and loans manager at Leicester before becoming a licensed agent in 2023.
Now the ex-centre-half has launched an AI bot named Mai that he says can help clubs speak to thousands more fans and even reach a global audience.
Rotherham and Premiership Rugby side Leicester Tigers have already signed up to the service named Sports AI Consultants, and Branston says talks are underway with several other sports clubs.
هذه القصة مأخوذة من طبعة November 17, 2024 من The Football League Paper.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة November 17, 2024 من The Football League Paper.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
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