GOOGLE FALLING SHORT OF IMPORTANT CLIMATE TARGET, CITES ELECTRICITY NEEDS OF AI
AppleMagazine|July 05, 2024
Three years ago, Google set an ambitious plan to address climate change by going “net zero,” meaning it would release no more climatechanging gases into the air than it removes, by 2030.
GOOGLE FALLING SHORT OF IMPORTANT CLIMATE TARGET, CITES ELECTRICITY NEEDS OF AI

But a report from the company this week shows it is nowhere near meeting that goal.

Rather than declining, its emissions grew 13% in 2023 over the year before. Compared to its baseline year of 2019, emissions have soared 48%.

Google cited artificial intelligence and the demand it puts on data centers, which require massive amounts of electricity, for last year’s growth.

Making that electricity by burning coal or natural gas emits greenhouse gas emissions, including carbon dioxide and methane, which warm the planet, bringing more extreme weather.

The company has one of the most significant climate commitments in industry and has been seen as a leader.

Lisa Sachs, director of the Columbia Center on Sustainable Investment, said Google should be doing more to partner with cleaner companies and invest in the electrical grid.

“The reality is that we are far behind what we could already be doing now with the technology that we have, with the resources that we have, in terms of advancing the transition,” she said.

Google Chief Sustainability Officer Kate Brandt told, “Reaching this net zero goal by 2030, this is an extremely ambitious goal.

هذه القصة مأخوذة من طبعة July 05, 2024 من AppleMagazine.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

هذه القصة مأخوذة من طبعة July 05, 2024 من AppleMagazine.

ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.

المزيد من القصص من APPLEMAGAZINE مشاهدة الكل
AFTER DISASTERS, PEOPLE ARE ESPECIALLY VULNERABLE TO SCAMS. HERE'S HOW TO PROTECT YOURSELF
AppleMagazine

AFTER DISASTERS, PEOPLE ARE ESPECIALLY VULNERABLE TO SCAMS. HERE'S HOW TO PROTECT YOURSELF

During natural disasters like wildfires and floods, scammers often emerge to prey on victims.

time-read
3 mins  |
January 17, 2025
START TECH TIP: THE NEW YEAR WITH A CLEAN INBOX
AppleMagazine

START TECH TIP: THE NEW YEAR WITH A CLEAN INBOX

The new year is always a good time to make a fresh start — including with your email inbox. To kick off 2025 with a clean slate, why not clear out all those unnecessary and unwanted messages?

time-read
3 mins  |
January 17, 2025
SUPREME COURT SEEMS LIKELY TO UPHOLD A LAW THAT COULD BAN TIKTOK IN THE U.S.ON JAN. 19
AppleMagazine

SUPREME COURT SEEMS LIKELY TO UPHOLD A LAW THAT COULD BAN TIKTOK IN THE U.S.ON JAN. 19

The Supreme Court seemed likely to uphold a law that would ban TikTok in the United States beginning Jan. 19 unless the popular social media program is sold by its China-based parent company.

time-read
4 mins  |
January 17, 2025
TIKTOK COULD BE BANNED THIS MONTH.HERE'S WHAT USERS CAN DO TO PREPARE
AppleMagazine

TIKTOK COULD BE BANNED THIS MONTH.HERE'S WHAT USERS CAN DO TO PREPARE

TikTok has cemented itself as a quintessential entertainment app, offering everything from funny skits and makeup tutorials to social commentary and news.

time-read
3 mins  |
January 17, 2025
AMAZON IS ENDING ITS 'TRY BEFORE YOU BUY' OPTION FOR PRIME MEMBERS
AppleMagazine

AMAZON IS ENDING ITS 'TRY BEFORE YOU BUY' OPTION FOR PRIME MEMBERS

Amazon is saying goodbye to “Try Before You Buy.”

time-read
1 min  |
January 17, 2025
CAN AI HELP HUMANS UNDERSTAND ANIMALS AND RECONNECT WITH NATURE? A NONPROFIT RESEARCH LAB THINKS SO
AppleMagazine

CAN AI HELP HUMANS UNDERSTAND ANIMALS AND RECONNECT WITH NATURE? A NONPROFIT RESEARCH LAB THINKS SO

Peeps trickle out of a soundproof chamber as its door opens. Female zebra finches are chattering away inside the microphone-lined box. The laboratory room sounds like a chorus of squeaky toys.

time-read
5 mins  |
January 17, 2025
AGING WELL MEANS HAVING GOOD BALANCE.HERE'S HOW TO PRIORITIZE IT
AppleMagazine

AGING WELL MEANS HAVING GOOD BALANCE.HERE'S HOW TO PRIORITIZE IT

Taking a shower. Grocery shopping. Moving around the kitchen. Getting dressed. The underappreciated link between these mundane activities is good balance, which geriatricians say is key to maintaining an independent lifestyle as we age.

time-read
2 mins  |
January 17, 2025
NASA PROPOSES CHEAPER AND QUICKER WAY TO GET MARS ROCKS AND SOIL TO EARTH
AppleMagazine

NASA PROPOSES CHEAPER AND QUICKER WAY TO GET MARS ROCKS AND SOIL TO EARTH

NASA is pitching a cheaper and quicker way of getting rocks and soil back from Mars, after seeing its original plan swell to $11 billion.

time-read
2 mins  |
January 17, 2025
ELON MUSK SAYS A THIRD PATIENT GOT A NEURALINK BRAIN IMPLANT. THE WORK IS PART OF A BOOMING FIELD
AppleMagazine

ELON MUSK SAYS A THIRD PATIENT GOT A NEURALINK BRAIN IMPLANT. THE WORK IS PART OF A BOOMING FIELD

Elon Musk said a third person has received an implant from his brain-computer interface company Neuralink, one of many groups working to connect the nervous system to machines.

time-read
3 mins  |
January 17, 2025
GOOGLE FACES MORE SCRUTINY AS UK WATCHDOG FLEXES NEW DIGITAL COMPETITION POWERS
AppleMagazine

GOOGLE FACES MORE SCRUTINY AS UK WATCHDOG FLEXES NEW DIGITAL COMPETITION POWERS

Britain's competition watchdog flexed new digital market powers for the first time with an investigation into Google's search and search ad businesses.

time-read
2 mins  |
January 17, 2025