Decathlon is no longer a newbie in the market. The French sporting goods giant has become synonymous with affordable and quality sports equipment worldwide. Founded in 1976, Decathlon has not only revolutionised the retail sporting goods market but also fostered a culture of accessibility and inclusivity in sports. Let’s unveil the origins, growth, and success of Decathlon, focusing on its key milestones, top products, and its impact on the global sports retail industry.
THE GENESIS OF DECATHLON
Decathlon was established in 1976 by Michel Leclercq in Englos, a suburb of Lille in northern France. The concept was revolutionary: a single store offering a wide range of sporting goods under one roof, making sports accessible to everyone. The first store was a modest beginning, but it laid the groundwork for a brand that would eventually dominate the global sports retail market.
FIRST SUCCESS AND GROWTH
The initial success of Decathlon can be attributed to its unique business model. Unlike traditional sports retailers, Decathlon focused on affordability without compromising on quality. This was achieved through vertical integration, where the company controlled every aspect of the product lifecycle—from research and development to manufacturing and retail.
The introduction of in-house brands, known as “Passion Brands,” marked a significant turning point. These brands, such as Quechua (for hiking and camping), Kipsta (for team sports), and Tribord (for water sports), allowed Decathlon to offer specialised, highquality products at competitive prices. By the early 1980s, Decathlon had expanded across France, establishing itself as a household name in sporting goods.
INTERNATIONAL EXPANSION
هذه القصة مأخوذة من طبعة July 2024 من Exhibit.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك ? تسجيل الدخول
هذه القصة مأخوذة من طبعة July 2024 من Exhibit.
ابدأ النسخة التجريبية المجانية من Magzter GOLD لمدة 7 أيام للوصول إلى آلاف القصص المتميزة المنسقة وأكثر من 9,000 مجلة وصحيفة.
بالفعل مشترك? تسجيل الدخول
TECH HIGHLIGHTS
itel launched a 5G smartphone that cost under ₹10,000 rupees.
TECH LAUNCHES
itel's new flagship 5G++ smartphone, the itel ColorPro 5G, is now available for ₹9,999 on Amazon.
TOP3 SHUTTERBUGS TOP CAMERAS AND ACCESSORIES
Canon EOS R5 Mark II, the upgraded version of the EOS R5, has been making news since its launch.
TOP3 SMARTPHONES (ABOVE 90K)
The Apple iPhone 15 Pro Max is a flagship marvel with a 6.7-inch Super Retina XDR OLED display, A17 Pro chip, and a standout camera system.
THE BEST WIRELESS GAMING ACCESSORIES IN THE MARKET
Do wires bombard your gaming setup and cable management just isn't doing it? Going wireless is the path for you, then.
THE BATTLE OF THE MID-RANGERS
The mid-range smartphone arena is bustling with innovation and fierce competition.
THE BATTLE OF THE FOLDS
The wait is finally over, the Samsung Galaxy Z Fold6 has arrived, and it's ready to take the smartphone world by storm.
WHO TAKES THE CROWN?
Looking to drop some cash on a new phone? Well, 30k is the Goldilocks budget for snagging a sweet new device.
CMF PHONE 1 AFFORDABLE, ADAPTABLE, AND HIGH ON AESTHETICS
When Nothing launched its firstever smartphone, it created a wave of excitement, and now the smartphone launched by its sub-brand, CMF, is making a noise in the smartphone world.
ONEPLUS PAD LAPTOP SUBSTITUTĘ
The Oneplus Pad 2 is coming in hot to challenge Apple's iPad domination.