SETTING THE BAR FOR BUDGET SMARTWATCHES

Besides Apple, Nothing is the only brand that’s taking its name literally. First, the brand proved it by introducing a smartphone with funky lights on its transparent back, and now they’ve launched a smartwatch under their sub-brand CMF, which stands for Color, Material, and Finish.

- Sandesh Bhosle

CMF WATCH PRO

The first smartwatch from the CMF by Nothing stays true to its name, it has a vibrant appeal, sustainable material and stylish design. Let’s begin with the packaging because when everyone is going minimal and classy, CMF decided to go beyond and packed the watch in a kinder-joyish way. The Watch Pro by CMF arrives in a neatly packed (without compromising on funkiness) DVD-shaped cover, which has 3 small sections inside to hold the body, strap and charging cable of the watch. The cover also shows the strap colour of the watch in a prominent way to avoid confusion.

DESIGN

The Watch Pro has a sleek, boxy, yet rounded design with an aluminium body that shines in the light. The Watch Pro has a physical button on the right side to help you with easy access to its features, along with speakers that work smoothly even when you’re in a crowded place.