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Just When You Think YOLO Is Finished …
The gains on faddish investments may not last, but the urge to speculate isn’t sated
The passion of Papa John
After stepping down three years ago following the revelation that he’d uttered a racist slur on a corporate call, John Schnatter is wandering the wilderness of TikTok and conservative media, criticizing the company he founded even as he dreams of a return
Can 8.8 Million DNA Spit Tests Add Up to a Cancer Breakthrough, Or Just a Privacy Nightmare?
23andMe is using its customers’ genetic data to try to become a new kind of pharma company
Xi Hits the Campaign Trail (Really)
Even in communist China, the president must bolster support and woo the elite to secure another term
Black Food – Beyond Soul Food
More than just a cookbook, Black Food bears witness to a vital culinary culture
THIS FLOOR CAN KILL YOU
Americans spend $50 billion a year recovering from spills. An ex-flooring salesman says he’s battling Big Floor to make everyone’s footing safer
Fox Wants to Profit From Your Rainy Day
Its new weather streaming service is betting on digital sizzle and customized forecasts
The Daydream Collectors
In a year without much tourism, the market for vintage travel posters has taken flight
Will Sarasota's New Arrivals Spoil It for Everyone Else?
An influx of wealthy seniors and work-from-homers is pricing out younger locals
The Man Behind the Metaverse
Andrew Bosworth is in charge of the project Facebook sees as its future
Selling China on La Dolce Vita
Venerable Italian coffee brand Lavazza has big plans in a market Starbucks rules
Korea's Soft Power Is More Samsung Than Squid Game
Korea’s Soft Power Is More Samsung Than Squid Game
HOW FAR WILL WORKERS GO?
Along with the Great Resignation and #Striketober, the unemployed are fighting for reforms that could translate into lasting leverage
For Keepsakes
Polaroid’s Hi-Print transforms your favorite digital photos into immediate souvenirs
De-radicalizing the Extremists
Parents for Peace enlists ex-believers to help families win back loved ones drawn to Islamism, QAnon, and other ideologies. Demand has never been higher
Europe's Energy Crisis Is Coming for The Rest of Us
Millions of people around the globe will feel the impact of soaring natural gas prices this winter
Big Sky's Moment of Glory
The most rugged resort in Montana gets speedy lifts, luxury hotels, and fine dining to match its extreme slopes
Black Hairstyles Need Protection
In most U.S. states, employers and schools are allowed to discriminate against box braids, locs, and other traditional styles. A coalition of activists and legislators has started to change that.
High Stakes On the Lake
Justin Bibb wants to be Cleveland’s next mayor. If he beats Kevin Kelley, he’ll inherit serious problems—and a windfall to fix them
Can twitter get us to be nice?
Social networks are all designed to make people angry and keep them coming back for more. Now, one of the worst offenders is trying to be less of a hellscape
Let's Make Covid Testing Part of Our Morning Routine
A Harvard immunologist champions low-cost, at-home rapid tests to beat the pandemic
Homeopath, heal thyself
Natalie Grams believed—really believed—in the healing power of homeopathy. Then a health crisis of her own forced the German physician to question her faith
Stuck on the Sidelines of The U.S. Job Market
Conversations with some of the 5 million out-of-work Americans shed light on why so many jobs are going begging
The Hunt for the Most Lucrative Patients
Privately run Medicare Advantage programs get paid more when members look sicker—even if they don’t receive more care
Wall Street's Toughest Turnaround
Jane Fraser is rethinking Citigroup and what it means to work at a megabank
Brazil Speeds Up Mobile Payments
A year ago the Pix platform didn’t exist. Now half the population uses it like cash
11 Things I Never Knew About Disney World Until I Worked There
Whether it’s children ditched with Mary Poppins or ladies lusting after Captain Jack Sparrow, “the Most Magical Place on Earth” is also one of the most colorful places to work
Define ‘Stable'
A wild search for the billions of U.S. dollars supposedly backing Tether, the world’s most popular stablecoin
Electric Truck vs. the Hype
The Rivian R1T promises to save the world and change the way Americans drive. Is it really that good?
The Only College Beer Game That Matters
A decades-old business school simulation exercise illuminates how human error can snag up supply chains