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![How One Mom & Pop Shop Expanded 2,500 Times How One Mom & Pop Shop Expanded 2,500 Times](https://reseuro.magzter.com/100x125/articles/8754/1379177/o1Vy5Y1zl1689663585181/crp_HOW-ONE-MOM-POP-SHOP-EXPANDED-2500-TIMES.jpg)
How One Mom & Pop Shop Expanded 2,500 Times
Jersey Mike's famously began as a single shop owned by a teenager. Now it's everywhere. How exactly does that happen?
![Finding My Stride Finding My Stride](https://reseuro.magzter.com/100x125/articles/8754/1379177/d1_Syfziv1689666020633/FINDING-MY-STRIDE.jpg)
Finding My Stride
by Leigh Ann Cannady, founder and artistic director, Forsyth Academy of Performing Arts
![Give Yourself Some Grace Give Yourself Some Grace](https://reseuro.magzter.com/100x125/articles/8754/1379177/5MKmXIPv-1689665839148/GIVE-YOURSELF-SOME-GRACE.jpg)
Give Yourself Some Grace
Franchising isn't always easy-but if you acknowledge when you're doing the best you can, the way Weed Man CEO Jen Lemcke has, then everything will be okay.
![The $12 Billion Question The $12 Billion Question](https://reseuro.magzter.com/100x125/articles/8754/1379177/9St2eEq9Z1689664690698/THE-12-BILLION-QUESTION.jpg)
The $12 Billion Question
Brex was a fintech unicorn that grew too fast and nearly imploded. To turn it into the multibillion-dollar company that it's become, its founders had to step back and ask: \"What do we do, and who are we for?\" Finding those answers wasn't easy.
![MAKE A PLAN AND STICK TO IT MAKE A PLAN AND STICK TO IT](https://reseuro.magzter.com/100x125/articles/8754/1379177/8VIYzD3rA1689664542724/MAKE-A-PLAN-AND-STICK-TO-IT.jpg)
MAKE A PLAN AND STICK TO IT
Independent businesses are unique, so there’s no cookie-cutter formula for marketing, experts Say. It’s all about trying things out—but try things for long enough to really know if they're working.
![HOW DAVID BEATS OUT GOLIATH HOW DAVID BEATS OUT GOLIATH](https://reseuro.magzter.com/100x125/articles/8754/1379177/XWcFfCkVH1689664261888/HOW-DAVID-BEATS-OUT-GOLIATH.jpg)
HOW DAVID BEATS OUT GOLIATH
Can mom-and-pop shops truly compete against big-box behemoths and e-commerce giants? Yes, experts say—but they have to think and act truly local.
![The Sound of Social Silence The Sound of Social Silence](https://reseuro.magzter.com/100x125/articles/8754/1379177/6583yBljQ1689663385193/THE-SOUND-OF-SOCIAL-SILENCE.jpg)
The Sound of Social Silence
Do people ignore your social media posts? That might not be a bad thing.
![What's Your Ghost Job? What's Your Ghost Job?](https://reseuro.magzter.com/100x125/articles/8754/1379177/xWOAuvkvz1689663146965/WHATS-YOUR-GHOST-JOB.jpg)
What's Your Ghost Job?
It's one of your five jobs. And if you want to find meaning at work, you must identify all of them.
![Choosing the Words That Can Change Your Company Choosing the Words That Can Change Your Company](https://reseuro.magzter.com/100x125/articles/8754/1379177/0VqmlFCh51689662976489/CHOOSING-THE-WORDS-THAT-CAN-CHANGE-YOUR-COMPANY.jpg)
Choosing the Words That Can Change Your Company
Is it time to update your vision statement? A few words can shift how your entire organization thinks. Here's how I figured out the words that were right for us.
![Are You Productive? Are You Productive?](https://reseuro.magzter.com/100x125/articles/8754/1339427/wbLrCfZ6U1686661353084/ARE-YOU-PRODUCTIVE.jpg)
Are You Productive?
Maybe you think you are. I did. But to avoid burning out, we may need to think differently
![The Bubble Gets Bigger The Bubble Gets Bigger](https://reseuro.magzter.com/100x125/articles/8754/1339427/eTH1lO4jG1686660744813/THE-BUBBLE-GETS-BIGGER.jpg)
The Bubble Gets Bigger
Want to capitalize on a booming trend? There's a lot to learn from Kung Fu Tea
![A Golden Opportunity in the Golden Years A Golden Opportunity in the Golden Years](https://reseuro.magzter.com/100x125/articles/8754/1339427/bQAuDQRiI1686660586321/A-GOLDEN-OPPORTUNITY-IN-THE-GOLDEN-YEARS.jpg)
A Golden Opportunity in the Golden Years
Who are the best caretakers for seniors? This franchise's answer: other seniors
![Fixing the First Big Stumbles Fixing the First Big Stumbles](https://reseuro.magzter.com/100x125/articles/8754/1339427/F--0tlNYe1686660436725/FIXING-THE-FIRST-BIG-STUMBLES.jpg)
Fixing the First Big Stumbles
Orangetheory's first franchise units weren't working. Here's how the brand stepped back, readjusted, and unlocked massive growth
![The Expansion Plan Man The Expansion Plan Man](https://reseuro.magzter.com/100x125/articles/8754/1339427/1qXSvh76t1686660338695/THE-EXPANSION-PLAN-MAN.jpg)
The Expansion Plan Man
Yogurtland's founder doesn't just open new units. He opens new food concepts, too. Here, Phillip Chang explains how to grow by expanding your mission
!['I Am Strong Enough' 'I Am Strong Enough'](https://reseuro.magzter.com/100x125/articles/8754/1339427/gduQyBD0-1686660239826/I-AM-STRONG-ENOUGH.jpg)
'I Am Strong Enough'
Not sure you can take on a new challenge like franchising? Shea Coleman has advice she learned from the military: You've got this
![A One-Company Kind of Guy A One-Company Kind of Guy](https://reseuro.magzter.com/100x125/articles/8754/1339427/oRbvcoOXc1686660133628/A-ONECOMPANY-KIND-OF-GUY.jpg)
A One-Company Kind of Guy
When we talk about loyalty, we usually think of customers. But this franchisee has operated various restaurant brands under a single franchisor, and reaped the benefits
![WHO TRANSFORMED SMOOTHIE KING? WHO TRANSFORMED SMOOTHIE KING?](https://reseuro.magzter.com/100x125/articles/8754/1339427/bHkRe17Iq1686656908218/WHO-TRANSFORMED-SMOOTHIE-KING.jpg)
WHO TRANSFORMED SMOOTHIE KING?
He more than doubled the company's size. He made the drinks healthy again. And he's an unlikely franchisee from Korea with an incredible story to tell
![WHO WANTS TO BE FRANCHISEE No. 1? WHO WANTS TO BE FRANCHISEE No. 1?](https://reseuro.magzter.com/100x125/articles/8754/1339427/cLRobug4p1686655550908/WHO-WANTS-TO-BE-FRANCHISEE-NO-1.jpg)
WHO WANTS TO BE FRANCHISEE No. 1?
Being a brand's test case requires a leap of faith. Here's why some entrepreneurs are willing-and even standing in line-to go first
![How to Attract Diverse Owners How to Attract Diverse Owners](https://reseuro.magzter.com/100x125/articles/8754/1339427/EoJQojUUi1686655375218/HOW-TO-ATTRACT-DIVERSE-OWNERS.jpg)
How to Attract Diverse Owners
The old fixes aren't enough. To diversify franchising's ranks, we need to start rethinking big parts of the business
![How to Stop Getting Ghosted How to Stop Getting Ghosted](https://reseuro.magzter.com/100x125/articles/8754/1339427/QzX1efLNt1686655267220/HOW-TO-STOP-GETTING-GHOSTED.jpg)
How to Stop Getting Ghosted
You think the sale is in the bag, and then your prospect goes dark. Why? Check your process
![You Don't Have to Start Fresh You Don't Have to Start Fresh](https://reseuro.magzter.com/100x125/articles/8754/1339427/4NlXHpyM91686655124996/YOU-DONT-HAVE-TO-START-FRESH.jpg)
You Don't Have to Start Fresh
Instead of buying a new franchise location, have you considered buying an existing one?
![6 Questions to Start Your Franchise Search 6 Questions to Start Your Franchise Search](https://reseuro.magzter.com/100x125/articles/8754/1339427/Eu2kPu1wt1686653244722/6-QUESTIONS-TO-START-YOUR-FRANCHISE-SEARCH.jpg)
6 Questions to Start Your Franchise Search
Are you interested in becoming a franchisee? These questions will help guide your first steps
![These Videos Can Close the Deal These Videos Can Close the Deal](https://reseuro.magzter.com/100x125/articles/8754/1339427/DZcP1jDl91686652962218/THESE-VIDEOS-CAN-CLOSE-THE-DEAL.jpg)
These Videos Can Close the Deal
If you're a franchise looking to attract franchisees, here's how to roll camera strategically
![The Upside of a Down Market? The Upside of a Down Market?](https://reseuro.magzter.com/100x125/articles/8754/1339427/Xs6_1JW8E1686652804632/THE-UPSIDE-OF-A-DOWN-MARKET.jpg)
The Upside of a Down Market?
Yes, the economy is a little spooky. But that means a lot of big opportunities in franchising.
![Don't Repeat My 3 Biggest Business Mistakes Don't Repeat My 3 Biggest Business Mistakes](https://reseuro.magzter.com/100x125/articles/8754/1339427/yqbsfs_To1686652650191/DONT-REPEAT-MY-3-BIGGEST-BUSINESS-MISTAKES.jpg)
Don't Repeat My 3 Biggest Business Mistakes
Want to succeed in franchising, or business in general? Here’s what I learned through failure.
![When 'What's Right' Is Just Wrong When 'What's Right' Is Just Wrong](https://reseuro.magzter.com/100x125/articles/8754/1299095/td9oyqdZK1683096802262/crp_Entrepreneurs-Partnerships-Business-owners-Self-made-businesswoman-Business-Manufacturing-partners.jpg)
When 'What's Right' Is Just Wrong
Entrepreneurs hear the same advice again and again. But that doesn't mean it's correct. Here, six business leaders share the adages they object to.
![When Not to Be a Know-It-All When Not to Be a Know-It-All](https://reseuro.magzter.com/100x125/articles/8754/1299095/DKicauYoJ1683097111116/crp_Kristina-Saffran-Equip-Entrepreneurs-Partnerships-Business-owners-Self-made-businesswoman-Business-Manufacturing-partners.jpg)
When Not to Be a Know-It-All
How do you enter a complex industry as a newcomer? As Equip cofounder Kristina Saffran learned, you start by accepting your limitations.
![3 Ways to Drive Huge Growth 3 Ways to Drive Huge Growth](https://reseuro.magzter.com/100x125/articles/8754/1299095/PlYZupOg91683097338758/crp_Growth-Figma-Airbnb-Duolingo-Pinterest-Tinder-Growth-inflections.jpg)
3 Ways to Drive Huge Growth
"Hockey-stick growth" rarely just happens. It's triggered by something-and with the right strategy, you can make it happen yourself.
!['Creativity Has No Ceiling' 'Creativity Has No Ceiling'](https://reseuro.magzter.com/100x125/articles/8754/1299095/QVC_Oc7b71683096630394/crp_David-Droga-Creative-Chairman-Cannes-Lions-International-Festival-of-Creativity-Creativity.jpg)
'Creativity Has No Ceiling'
Want to improve your business? Advertising legend David Droga has the answer: Add more creative people to your leadership ranks.
![8 ways to go from employee to boss 8 ways to go from employee to boss](https://reseuro.magzter.com/100x125/articles/8754/1299095/Rux8T0Ekn1683093358583/crp_8-WAYS-TO-GO-FROM-EMPLOYEE-TO-BOSS.jpg)
8 ways to go from employee to boss
Franchising is full of people who worked at a brandand then bought their own piece of it. What drove their successes? Eight of them share their biggest lessons.