Artisan Bakery
Bakery Review|June-July 2019

Modern bread due to usage of bleached flour and addition of dough conditioners, emulsifiers and mold inhibitors is being distanced by the consumers who are health conscious. Their preference is now shifting to healthier and wholesome ingredients. The result is the increasing popularity of artisan bread. Loosely artisan bread could be designed as one which is produced by using traditional methods and ingredients. Ashok Malkani takes a look at the increasing popularity and the future of this increasingly popular delicacy

Ashok Malkani
Artisan Bakery

Mention the word “artisan” and people at once conjure up images of a person who endeavors to create decorative interest in the surroundings. The word literally means “one who produces something in limited quantities, often using traditional methods. It can also be applied to the food we eat.

In the modern world, artisan baking is a delicious alternative to the regular run-of-the-mill foods made on assembly lines. One often hears the word ‘artisan baker’ bandied about quite often these days. The Oxford English Dictionary defines an artisan as: “a skilled worker who makes things by hand”. This would mean that any baker with skill and experience could justifiably call himself or herself an artisan, and the bakery baking these products would be an artisan bakery.

What exactly is an artisanal baker, does he have to be specifically qualified and does the term ‘artisanal’ describe the baker or the product and process? These are questions that have been niggling the minds of the layman.

Rajat Sachdev, Pastry Chef, Sofitel Mumbai BKC describes artisanal baker as “a craftsperson who is trained to bake a hand-crafted loaf of bread. Artisan is used to describing products that are produced by non-industrial methods. These products are handcrafted and are made with natural ingredients. Basically, the artisan is used to describing the process of bread making.”

Raymund Pardiwalla, Executive Chef, Gokulam Grand Hotel and Spa, Bangalore, claims, “An artisan baker is a craftsperson who is trained to the highest ability to mix; ferment, shape and bake a hand crafted loaf of bread. They incorporate the science behind the chemical reactions of the ingredients and use them to create the most optimal environment for bread to develop.

This story is from the June-July 2019 edition of Bakery Review.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the June-July 2019 edition of Bakery Review.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM BAKERY REVIEWView All
My Approach is Both Strategic and Creative, Aiming to Inspire and Innovate
Bakery Review

My Approach is Both Strategic and Creative, Aiming to Inspire and Innovate

Ravi Rawat is the newly appointed Assistant Pastry Chef at Sheraton Grand Bengaluru Whitefield Hotel and Convention Center.

time-read
3 mins  |
October-November 2024
The Freezer Aisle Secret: Why Frozen Vegetables Might Be Your New Go-To
Bakery Review

The Freezer Aisle Secret: Why Frozen Vegetables Might Be Your New Go-To

We often buy vegetables from local vendors, but how much do we really know about their origin and safety? Fresh produce has long been seen as the pinnacle of healthy eating, but there's a surprising contender: Frozen Vegetables.

time-read
2 mins  |
October-November 2024
Quintessence of Christmas Baking
Bakery Review

Quintessence of Christmas Baking

Most festivals around the world have dedicated foods - easter eggs, Eid sweets or mutton, Holi sweets and Diwali specialities.

time-read
4 mins  |
October-November 2024
Berry Teeming with Health
Bakery Review

Berry Teeming with Health

Cranberries can be described as a group of evergreen dwarf shrubs or trailing vines, going up to 2 metres in length.

time-read
4 mins  |
October-November 2024
The Proof of the Pudding
Bakery Review

The Proof of the Pudding

They say the proof of the pudding is in the eating. Well, this age-old proverb holds true for all things and persons in life, which also includes pudding.

time-read
7 mins  |
October-November 2024
Market for Cookies
Bakery Review

Market for Cookies

Cookies are gaining ground. According to Al Review cookie market which was valued at Rs. 405.29 billion in 2023 was expected to grow at a CAGR of 5.9% from 2024 to 2032. Institute for Industrial Development IID) is of the view that cookies manufacturing is one of the lucrative businesses. It believes that one can make a profit of up to 12-15 per cent. It thus provides an ideal opportunity for an intrepid entrepreneur to venture into this business. Ashok Malkani views different aspects of the industry like its growth potential, challenges faced by the market, and the basic necessities essential for an entrepreneur to enter into this lucrative arena.

time-read
9 mins  |
October-November 2024
Smoothies The Superb Superfood...
Bakery Review

Smoothies The Superb Superfood...

Smoothies have become popular over the past decade. Modern smoothie, which is believed to have been invented in the United States, made its way to India through a Smoothie chain in 2016. Hyderabad based, Drunken Monkey, which started in 2016 with its first smoothie bar, now has over 100 stores. One can gauge the popularity of this drink by this fact. Today, India is believed to have about 7000 smoothie bars, cafes and bakeries. The rise of smoothie culture is believed to have been driven by several factors like health awareness, disposable income, convenience, et al. Ashok Malkani delves on various aspects of this drink.

time-read
10+ mins  |
October-November 2024
Bakels Launches Renshaw in India
Bakery Review

Bakels Launches Renshaw in India

Bakels, a global leader in the bakery ingredients industry, proudly announced the launch of Renshaw in India at a event held at the Bakels Baking Center.

time-read
1 min  |
October-November 2024
Premium Chocolate Meets Ice Cream
Bakery Review

Premium Chocolate Meets Ice Cream

SMOOR, the country's most preferred luxury confectionery brand, has announced its collaboration with Hangyo Ice Creams.

time-read
1 min  |
October-November 2024
Cothas Coffee Completes 75 Glorious Years
Bakery Review

Cothas Coffee Completes 75 Glorious Years

Cothas Coffee, a household name in coffee, completes 75 glorious years of serving the best filter coffee to coffee lovers across Karnataka and India.

time-read
1 min  |
October-November 2024