&ldquo;Street art has this rebellious punk rock attitude that I love,&rdquo; Rich Simmons sprays it loud. When he isn&rsquo;t painting images of superheroes and other familiar figures on walls and the sides of buildings, he&rsquo;s using reclaimed billboards to bring the experience of the street into the gallery. &ldquo;It&rsquo;s a case of doing it for the love of painting, giving people something on a wall to enjoy who wouldn&rsquo;t normally experience art or go to galleries or museums,&rdquo; he explains. &ldquo;There is also a huge adrenaline rush painting out on the street, whether it&rsquo;s doing it on a legally commissioned wall or running around at 6 AM with a spray can and some stencils or a bucket of paste and some posters.&rdquo;Simmons approaches sexuality in a way that deviates from the cultural norm. Where people usually see sexy Victoria&rsquo;s Secret ads, he paints &lsquo;50s pin-up girls. &ldquo;I enjoy the aesthetic of &lsquo;50s pin up girls and old advertising. There is a boldness to it, a simplicity and an innocence,&rdquo; he says. &ldquo;Everything is so hyper sexualised nowadays and you see pop stars rolling around on stage in nothing more than a thong and it takes all of the mystery out of it. Pin up girls can use a flash of stockings to achieve that tease and it makes you use your imagination more.&rdquo;<img class="img1-thumbnail" src="http://magarticles.magzter.com/articles/1393/235162/599415446c36e/page201502876994.jpg"" owidth=532 oheight=755" style="height:710px; margin:5px; position:relative; width:500px" />These seductive images aren&rsquo;t the only reason why people are drawn to his work. Much of his art features culturally relevant figures&mdash;whether they&rsquo;re superheroes or Will and Kate depicted as Sid and Nancy&mdash;and the use of these iconic images immediately involves the audience. &ldquo;Using an iconic character like Batman who people instantly recognize forms the emotional engagement instantly and you don&rsquo;t have to spend time introducing a new character and telling their story before the viewer can then delve deeper into the piece&rsquo;s meaning and story.&rdquo; He understands the power behind rooting his work in popular culture. &ldquo;You can also use this familiarity to add the shock value by putting them in a situation you&rsquo;d never expect to see, like when I painted Batman kissing Superman,&rdquo; he says, of one of his most well known street art pieces that caused controversy by making a pro-gay statement with icons from our childhood. &ldquo;The fact that it was those characters and not just two random guys gave the piece that shock value and engages with more people.&rdquo;Simmons acknowledges the political nature of his work and of street art in general. &ldquo;With the public element of street art and how large an audience can be who see it, I feel there is a responsibility on the artist to create something that has a message and the power to stop people and make them look. If people just ignore it and walk past then I haven&rsquo;t done my job properly.&rdquo;&nbsp;

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{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.