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Top 10 Trends in Small Business Sales
What's the best way to drive sales today? Our experts give you the plan.

The Rule of One
When you try to do too much, you reach nobody. This strategy helps you focus and boost sales. Here's how it helped one entrepreneur go from $0 to $4,985 in a month.

Read This Before Meeting a Franchisor
Thinking about buying a franchise? You should meet the franchisor—and you should know exactly how to approach that meeting—to ensure you're making the right decision.

A Very Profitable Work Ethic
How do you run a brand's highest-grossing franchise location? This former cop has an answer: Get your hands dirty.

Finding the Phosphorus Feeding Early Life
The biomolecules fueling life on Earth are heavily dependent on phosphorus. In fact, phosphates are said to be the second-most abundant mineral in the human body.

THE Tracy Anderson WAY
INSIDE THE EXCLUSIVE, OBSESSIVE, SURPRISINGLY LITIGIOUS WORLD OF LUXURY FITNESS

The Color of Early Mammals
Pretty dull!

State Rocks, Minerals & Gemstones
A Collective Look at our Geosymbols

POLISH FLINT
Flint has often been used throughout history and is thought to be as old as 160 million years.

Exploring Oregon Beach Fossils
There's an old saying that finding fossils in Oregon is not about where to look, but where not to look.

Jolted Alive by Microlightning?
Ancient asteroids hold all the right organic compounds for life, and those same compounds were likely present on early planet Earth-or delivered here by impacting asteroids.

Earth's Oldest Impact Crater Yet
Scientists estimate the age of Earth at 4.543 billion years.

What Really Caused the Biggest Extinctions
As long as there's been life on Earth, there has been extinction.

A Moon as Old as Earth? Almost!
Earth is estimated to be 4.543 billion years old, and it's believed our Moon was born from a violent collision between the newly formed Earth and another young Mars-sized protoplanet dubbed Theia not long thereafter. But how long was \"not long?\"

THE WORLD’S HARDEST BLUFFING GAME
Why are some Iraqis so good at figuring out when a person is lying?

The Canonization of James Joyce
Richard Ellmann's biography made the novelist a hero to generations of readers and scholars.

ROCK & GEM FIELD GUIDES
Emerald is the green variety of beryl, colored by trace amounts of chromium and sometimes also vanadium.

HARDROCK GAMES
The Enduring Appeal of Mine-Drilling Contests

FEUDALISM IS OUR FUTURE
We may already be entering anew dark age.

Boost Your Sales
Ready to grow your revenues and earnings? This magazine is your guide.

The Simplest Growth Tool
If you want to create long-term value, start replying to everyone you hear from.

Confessions of a Former Retail Buyer
I used to place brands on Target shelves. Here's what founders always got wrong about retail—and how you can set yourself up for success.

How to Tell Your Brand's Story
Your company does many things, but you must communicate it all in just a few words. Donald Miller does that better than anyone.

A $3 Million Pool-Cleaning Business
You don't need to be an expert to be a successful franchisee. Just look at Tiffiny Consoli, a pool rookie who is now Pool Scouts' top franchisee.

Be a Doer, Not a Dreamer
How do you build a great brand? The same way you build a great body. This former championship bodybuilder (and Hotworx founder) explains.

Kingston New Mexico Quartz Crystals
Finding Starburst Quartz Crystals in the Black Range

The New Moons of Saturn But are they really moons?
If you'd been asked just a couple months ago, “How many moons circle Saturn,” you would have confidently answered, “Why, 146, of course!” Well, try 274!

Deep Aquifers Aren't Easily Recharged
Recent times have seen severe drought conditions and increased reliance on groundwater aquifers to draw fresh water to meet the needs of ever-expanding populations.

THE FIREWORKS INSIDE AN OPAL
Forget waiting for the Fourth of July.

Not All Gold Is Created EQUAL
Understanding the Differences Between Colors & Alloys