Business Of Fashion - February 2024

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Dear Readers,
In an era where innovation reigns supreme, the intersection of fashion and technology has become a fertile ground for creativity, efficiency, and customer engagement like never before.

The landscape of retail is evolving at a breathtaking pace, propelled by advancements in artificial intelligence, augmented reality, data analytics, and beyond. These innovations are not only reshaping the way retailers operate but are also redefining the very essence of the fashion retail shopping experienceitself. From virtual try-on solutions that bring fitting rooms into the digital realm to personalized recommendations driven by machine learning algorithms, every aspect of the fashion retail journey is undergoing a remarkable metamorphosis. At the heart of this evolution lies a commitment to meeting the ever-changing needs and desires of today’s consumers. With technology as our ally, we are witnessing a shift towards a more inclusive, sustainable, and experiential approach to fashion retailing. Brands are harnessing the power of digital platforms to forge deeper connections with their audiences, while also championing initiatives that promote ethical sourcing, transparent supply chains, and environmentally conscious practices.

H&M launches cutting-edge movewear collection

Swedish apparel giant Hennes & Mauritz (H&M) is set to redefine the intersection of sports and fashion with its cutting-edge movewear collection, H&M Move launching on January 11.

1 min

John Jacobs unveils Retro-Glam collection with actress Sobhita Dhulipala

Eyewear brand John Jacobs has joined forces with actress Sobhita Dhulipala for the launch of their limited edition Timeless Retro-Glam Eyewear Collection.

1 min

Zudio launches new store at Reach 3Roads Mall, Gurugram

Tata Group-owned affordable, fast fashion brand Zudio has opened a new store at Reach 3Roads Mall in Gurugram.

1 min

Asia's largest Nike Store opens on Singapore's Orchard Road

Singapore's Orchard Road has become home to the largest mono-brand Nike store in Asia, outside of China, as the sportswear giant partners with Middle East-based retailer GMG to launch its latest sports hub.

1 min

Athleisure brand Edrio launches first store at Nexus Mall, Amritsar

Athleisure wear brand Edrio, a part of the North Indian textile conglomerate Oswal Group has launched its first physical store in the country marking its foray into offline market.

1 min

FASHIONOLOGY: When Fashion Retail & Technology Intersect

At the heart of India's fashion retail revolution lies the significance of technology in redefining traditional paradigms and driving innovation across the fashion ecosystem. No longer confined to the realm of aesthetics, fashion has evolved into a multidimensional industry where technology serves as both an enabler and a catalyst for change...

10+ mins

Case Study: ARVIND FASHIONS' Data-Driven Digital Transformation with Google Cloud

The key objectives for Arvind's DX were to unlock the value of existing applications, gain new insights, and build a solid workflow with resilient systems. To help in this journey, it partnered with Google Cloud...

4 mins

DECATHLON INDIA Elevates Retail Experience and Efficiency by 15% with Innovative Tech Solutions

Decathlon entered India in 2009 as a cash-and-carry retailer and was approved for single-brand retail in 2013. It opened first store in India in 2009 at Sarjapur in Bengaluru and now operates over 100 stores across the country

3 mins

STEPS TO SUSTAINABILITY: Archroma Technologies and Tools for Compliance and Beyond

As an innovation powerhouse in the textile sector, Archroma delivers measurable impact with solutions that increase process efficiency, save resources and add value and longevity to end-products...

3 mins

REVOLUTIONISING FASHION RETAIL Elevating Personal Style with Indyverse's Signature Styling Services

Across the landscape, platforms are harnessing the potential of cutting-edge technology to redefine the traditional approach to fashion. As we navigate this transformative journey as an industry, we explore the broader implications of technology in fashion retail and personalised styling...

3 mins

MICRO PLASTICS IN OUR CLOTHES: THE UNSEEN THREAT TO OUR HEALTH & ENVIRONMENT

Synthetic fabrics, such as polyester, nylon, and acrylic, have become incredibly popular in the fashion industry due to their affordability, durability, and versatility. However, the production and disposal of these fabrics come at a significant environmental cost. This article explores the environmental cost of these synthetic fabrics...

4 mins

5 New Age Technologies That Will Be Gamechangers For Fashion Retail Brands In 2024

Mobile apps, Big Data, new age inventory management and supply chain solutions are some innovations that most forward-facing brands have adopted in the last two years. IMAGES Business of Fashion brings to you chic technologies that can help you sharpen your fashion retail journey...

3 mins

U.S. POLO ASSN. opens India's largest store in Bengaluru, launches womenswear collection offline

The international sports power brand U.S. Polo Assn. has inaugurated an all-new brand store in Jayanagar, Bengaluru - the brand's biggest store to date. This will also be the first store to take the brand's new womenswear collection live offline...

2 mins

VISMAY: South India's Technology Forward Brand

South Indian ethnicwear brand Vismay is on an expansion spree and aims to triple its store count to 100 stores as well as triple its turnover in the next two years...

3 mins

LATEST INNOVATIONS & TECHNOLOGY IN THE INDIAN TEXTILE INDUSTRY

In recent times, the Indian fashion industry has seen a remarkable surge in technological advancements, revolutionizing the way textiles are designed, produced, and marketed...

4 mins

RAMRAJ COTTON Appoints South Indian Star Rishab Shetty as Brand Ambassador

The ethos and beliefs of both the actor and the brand align perfectly, making it a perfect association for Ramraj Cotton...

1 min

FROM RUNWAYS TO PIXELS: How Metaverse Is Reshaping Fashion Retail

With the emergence of the Metaverse - a virtual realm where people interact, work and socialize the fashion industry is poised to undergo another transformative revolution.

6 mins

Indian Textiles & Technology: Innovations in Apparel & Fabric Industry

The traditional looms are now intertwined with cutting-edge advancements, ushering in a new era of possibilities. This article unravels the latest innovations shaping the industry's fabric, exploring breathable fabrics, the embrace of non-toxic dyes, and other transformative technologies...

4 mins

TOP 5 TIPS to Build an Effective Omnichannel Strategy

Mobile apps, Big Data, new age inventory management and supply chain solutions are some innovations that most forward-facing brands have adopted in the last two years. IMAGES Business of Fashion brings to you chic technologies that can help you sharpen your fashion retail journey...

3 mins

Navigating the Journey of TECHNOLOGY IN INDIAN TEXTILES

The Indian textile sector, valued at around $22 billion, is currently the world's fifth-largest manufacturer of technical textiles, with a lofty goal of reaching $300 billion by India's centenary in 2047

2 mins

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Business Of Fashion Magazine Description:

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.