Business Of Fashion - September 2024

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Dear Readers,
The September issue of BoF turns its focus to the everevolving innerwear market in India, fuelled by rapid urbanisation, evolving consumer demographics, and a heightened focus on personal well-being. Once viewed primarily as a necessity, innerwear has now emerged as an essential part of the fashion industry, reflecting a fusion of style, functionality, and innovation.

According to 1Lattice, by 2029, the innerwear market is expected to reach Rs 1,07,308 crore, growing at a compound annual growth rate (CAGR) of 10% from Rs 66,703 crore in 2024. A significant driver of this growth is the lingerie segment, anticipated to hit Rs 70,186 crore by 2029. This is primarily driven by shifting cultural attitudes towards body positivity and self-expression, with women’s lingerie accounting for the largest share, followed by men’s and kids’ undergarments.

Product innovation is at the heart of this expansion. Consumers are increasingly seeking versatile innerwear that caters to different occasions, from everyday wear to athletic needs. Technological advancements and sustainability have also become pivotal in shaping this sector. New fabric technologies like moisturewicking microfibers ensure comfort and durability, while the growing demand for eco-friendly innerwear has pushed brands to adopt more sustainable production practices.

Business Of Fashion Magazine Description:

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.