Echelon Magazine - March 2024

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Empowered and Unstoppable: Leaders and Strategies Unlocking a Key Ingredient forImpact and Success
Low female engagement in Sri Lanka's workforce persists. It is a critical concern, emblematic of entrenched norms and stereotypes. Women's labour force engagement hovers at a mere 31%, trailing significantly behind men's involvement, while their economic contribution stands at 29%. Many women find themselves within informal sectors, encompassing agriculture, Micro, Small, and Medium Enterprises (MSMEs), alongside domestic labour.
In 2021, the International Finance Corporation (IFC), the private sector arm of the World Bank, spotlighted the glaring underrepresentation of women in Sri Lanka's labour force. Despite elevated educational attainment, only approximately one in three working-age women secure employment.
This trend finds egregious accentuation in senior managerial positions, board memberships, and business proprietorship. In comparison, Sri Lanka trails its South Asian peers, such as India and Bangladesh, in female representation on corporate boards. Under 10% of board directors in companies listed on the Colombo Stock Exchange (CSE) are women. Achieving gender parity on these boards necessitates the inclusion of more than 500 female members.
Nevertheless, there are beacons of triumph: inspiring role models who drive innovations, spearhead change and lead companies to success, and many who have ascended to pinnacle positions in their respective domains. Many companies are also fervently endeavouring to forge more equitable opportunities for women, acknowledging that diversity nurtures equity, engenders invaluable viewpoints, and infuses indispensable qualities and unique perspectives pivotal for succeeding in a challenging world.

Echelon Magazine Description:

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.