Expert View A Lifelong Passion

When Your Life's Passion Is Also Your Workplace, Every Day of Toil Is Hugely Rewarding.

A LOT OF people come up to me and say I have the best job in the world, as I get to combine my love of four-wheel driving and exploration with my career … it’s hard to disagree. My journey into the 4x4 industry began well before I was old enough to drive. I have fond memories of when my dad and I used to plan camping trips away, and I was hooked from that early age.

This year has been one to remember, with Ironman 4x4 celebrating 60 years in business as a family-owned Australian company. I often look at the business registration hanging in the head office and wonder what the founder’s thoughts were in 1958 when he registered the business, Jacob Spring Works (JSW). Today, Ironman 4x4 is still owned by the founders’ children and it would be hard to find a better place to work.