The ELT processing industry worldwide has been growing in double digits. From being a responsibility, obligation or compliance, the sustainability in the ELT is evolving into a profitable industry when conducted judiciously
![Making ELT Recycling Profitable](https://magarticles.magzter.com/articles/456/187831/58329a61ef6a0/Making-ELT-Recycling-Profitable.jpg)
The modern thought that “Waste” can be used as a “Resource” rather than a disposable item is a game changer. This changes our perspective about “waste.” This is one of the reasons waste recycling has evolved into a multibillion dollar industry. ELT recycling could be contributing millions to the same. Though I have been involved in this industry for almost a decade, I do not think of myself as an expert in this field. This is a very dynamic industry and undergoes constant change. I will be sharing my experiences in this industry, having interacted with stalwarts from around the world.
Any kind of recycling of scrap can only happen on large scale if the enterprise is an economically viable one and scalable in nature. There has been excitement in the market regarding the ELT recycling subject. However, the number of projects seeing the light of the day is few. There are many reasons for the same. First of all, there is no special government support for the scrap recycling industry in any form. Many appeals to regulate the industry have also not yielded any desirable response. The manufacturers association is yet to initiate its steps towards the “End of Life” recycling responsibility.
Profitable industry
Diese Geschichte stammt aus der October - November 2016-Ausgabe von Tyre Asia.
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Diese Geschichte stammt aus der October - November 2016-Ausgabe von Tyre Asia.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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![Chasing gold](https://reseuro.magzter.com/100x125/articles/456/187831/583294607677e/crp_1479709540841.jpg)
Chasing gold
Worldwide, tyre companies are racing to adapt themselves to the disruptions in the automotive industry by accelerating innovations. A major effort is to find a suitable substitute for natural rubber from Hevea brasiliensis grown mostly in Southeast Asia plantations. It is found that rubber-yielding Russian dandelion, a summer weed, is found to be a suitable replacement for NR from Hevea. The research on commercialising NR from this ‘weed’ is being spearheaded by Dr Katrina Cornish and her group at Ohio State’s College of Food, Agricultural & Environmental Sciences. Her research, which has the potential to revolutionise the rubber and tyre industry, aims to develop industrial rubber crop, which matures much quicker than rubber trees that take as much as seven years to give yield
![Making ELT Recycling Profitable](https://reseuro.magzter.com/100x125/articles/456/187831/58329a61ef6a0/crp_1479711051285.jpg)
Making ELT Recycling Profitable
The ELT processing industry worldwide has been growing in double digits. From being a responsibility, obligation or compliance, the sustainability in the ELT is evolving into a profitable industry when conducted judiciously
![E-commerce in tyre industry and supply chain](https://reseuro.magzter.com/100x125/articles/456/187831/5832b468d94ac/crp_1479717780250.jpg)
E-commerce in tyre industry and supply chain
The tyre industry has been traditionally dealer-driven with a human touch, but today is witnessing a direct to consumer model by those manufacturers who have embarked on e-commerce for their business
![Brand Sherlock Holmes](https://reseuro.magzter.com/100x125/articles/456/187831/5832b642dc88c/crp_Brand-Sherlock-Holmes.jpg)
Brand Sherlock Holmes
Global brand consultant and author Martin Lindstrom startled big company CEOs obsessed with big data when he urged them not to ignore the small details as the key for successful brand building could be discovered there. His conviction that small data is rich data drives him, with permission of course, to look inside the refrigerators or nosing in cupboards in households as he dwells into the minds of consumers who make purchase decisions. He does this as a forensic investigator of small data looking for emotional DNA of the consumer in order to gain insights into the mind and spirit of the consumer. It’s not surprising that CEOs and corporate leaders describe him as ‘Sherlock Holmes of brand consultants’
![On High Road](https://reseuro.magzter.com/100x125/articles/456/201110/585bb81fb8de5/crp_On-High-Road.jpg)
On High Road
The JK Group is looking at doubling revenue to $8 billion by 2020, which it hopes to achieve primarily driven by growth in the automotive tyres & tubes, auto components, defense & aerospace, papermaking and other space. JK Tyre, a flagship company of JK Group, is also playing a major role in Group’s growth, Dr Raghupati Singhania, Chairman & Managing Director, proudly says
![Hoosier: Racing Globally](https://reseuro.magzter.com/100x125/articles/456/208643/589dab805fbd5/crp_Hoosier-Racing-Globally.jpg)
Hoosier: Racing Globally
Hoosier Racing Tire (HRT), the US brand with the vast majority of its racing activities occurring in North America, is now part of the continental Group. continental Tire Americas, subsidiary of the continental group, acquired the company in late 2016.The Lakeville based Hoosier, which also has a location in Plymouth, is now well set in lane to strengthen its position in the racing tyre segment, John De Salle, President, told Tyre Asia in an exclusive interview.
![Black Donuts In India: One-Stop For Entire Solutions](https://reseuro.magzter.com/100x125/articles/456/208643/589dad229b2a5/crp_Black-Donuts-In-India-One-Stop-For-Entire-Solutions.jpg)
Black Donuts In India: One-Stop For Entire Solutions
Black Donuts engineering Inc. is expanding its footprint in India by opening a new office in Delhi, in association with Dawnsun.
![munch chemie](https://reseuro.magzter.com/100x125/articles/456/187831/5832b2f959239/crp_1479717273_loc.jpg)
munch chemie
the release agent specialist münch chemie
![Demonetisation: Tyre sales unaffected](https://reseuro.magzter.com/100x125/articles/456/201110/585bae22c1a1e/crp_Demonetisation-Tyre-sales-unaffected.jpg)
Demonetisation: Tyre sales unaffected
The impact of the recent demonetisation of Rs500 and Rs1000 notes in India is less on tyre business than in the aftermarket as the trade between auto companies and tyre makers take place through banking and digital cashless transactions
![Future Ready](https://reseuro.magzter.com/100x125/articles/456/201110/585bb3435fac1/crp_Future-Ready.jpg)
Future Ready
First in the ‘10 million club,’ a strategic acquisition, Leadership Award, entry into 2-wheeler/3-wheeler tyre market – the year 2016 marked a series of highs for India’s global tyre maker JK Tyre & Industries. Strongly positioned in ‘Future Ready’ mode, the company is eyeing bigger achievements