A Conglomerate Of Conceptions

For a company called Hurban, it is difficult to define in a line. A conglomerate with quirky ideas and elegant products, Hurban is best known through its brands that have carved their own space in the consumer’s mind through unique product placements to reach an audience that is anything, but ordinary.

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Not long after graduating from Indiana University, Aayush Bhasin chanced upon a unique blend of unprocessed Arabic tobacco and herbs called- ‘Dokha’ in the Middle East and was surprised to find that despite being a traditional blend being smoked for over 500 years in Persia, it was not available in India. He and his childhood school friend Aviral, who was studying Aeronautical Engineering in Florida, decided to explore possibilities with the product.