Building Bharat First Brands

DABUR’S MOHIT MALHOTRA SAYS THE COMPANY HAS BEEN AHEAD OF THE CURVE TO KEEP URBAN AS WELL AS RURAL DEMAND INTACT

- Shrabona Ghosh

RURAL DEMAND FOR DABUR GREW AT 7.4 PER CENT ON A BASE OF 25.3 PER CENT WHEREAS URBAN DEMAND GREW AT 2.5 PER CENT ON A BASE OF 17.8 PER CENT INQ3 OF 2021-22.

Today, when FMCG companies are struggling with tepid rural demand, Dabur India has amped-up its game. The company’s rural demand continues to outpace its urban demand. “To expand the rural footprint, we invested ahead of the curve. Rural India accounts for around 46 per cent of our total sales,” said Mohit Malhotra, CEO, Dabur India. Over the past one year, the company has significantly grown its rural network from 60,000 villages in March 2021 to around 88,000 villages now. Rural demand for Dabur grew at 7.4 per cent on a base of 25.3 per cent whereas urban demand grew at 2.5 per cent on a base of 17.8 per cent in Q3 of 2021-22.