Cut the crap! What bullshit! What a waste! If only we could use these phrases in a positive context. Changing the dictionary meaning, these business enthusiasts are capitalizing on our trash and we still think our waste is going to the Bermuda triangle, never to return. Want to know what’s in the waste for us? Let’s do some ‘trash-talk’!
The more the garbage, the better is our profit,” says Sachin Sharma, CEO of Gem Enviro Management. Getting into a business with an unknown market was a difficult task for Sharma. He recalls, “The challenge was not how to operate as we already had a plan in place. The challenge was who to hire.” This packaging waste management company facilitates recycling of waste material such as PET bottles, scrap and paper from companies like Coca Cola, Bisleri, Pepsi, Google etc. For every business, tapping on the right client is a major hassle. “It was very challenging but interesting. After several meetings and multiple proposals, it took Coca Cola a year to seal the deal with us,” chuckles Sharma. It's a simple model to follow wherein they collect waste material from these organizations and then get it recycled into stationary and products that could be gifted to the employees or used by the company itself. “Very few companies in India give you end-to-end waste management solution by collecting your waste, recycling it and give you finished goods. We are one of them,” says Sharma.
Similar business model is followed by Jaagruti, a company that solely deals in paper recycling and management. Vivek Mehta, Co-founder of Jaagruti, says, “As an environment conscious individual, I hated paper wastage that happened rampantly at the office where I was working previously. So I thought why don’t I recycle paper and manufacture finished stationary to sell.” For Mehta, the idea was always to re-use, if that’s a possibility. “We took the waste paper to a mill where it would be recycled and then we again sell it to our client That is how the loop closes,” said Vivek Mehta, Co-founder of Jaagruti.
Diese Geschichte stammt aus der August 2017-Ausgabe von Entrepreneur magazine.
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Diese Geschichte stammt aus der August 2017-Ausgabe von Entrepreneur magazine.
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