SEVEN KEYS TO GROWING YOUR BUSINESS

Increase your sales with these 7 principles every successful business should follow.

- Brian Tracy

1 The Product Must Satisfy an Immediate Need: The first principle to consider when selecting any new product or service is to determine if it fills a genuine, existing need that customers have right now. A new product or service must solve a problem of some kind for the customer or make the life or work of the customer better in a cost-effective way. You must be very clear, from the beginning, about exactly what your product or service does to improve the quality of the life or work of your customer.

2 Offer Good Quality at a Fair Price: The second principle for business success with any product or service is that it must be of good quality at a fair price. If it’s in competition with other similar products or services, it must have what’s called a Unique Selling Proposition-one or more features or benefits that make it unique, different and superior to any competitive product or service.

This area of uniqueness is central to success in business. No product or service can succeed unless it’s somehow unique and superior to any other product or service that competes with it. There’s seldom any opportunity to build a business around a “me too” product--a product or service that’s just the same as all the others, where the only difference is that it’s you who happens to be selling it.