Secret to Amagi's Success

THE MEDIA SAAS UNICORN HELPS COMPANIES CREATE, DISTRIBUTE AND MONETIZE STREAMED CONTENT

- S Shanthi

RIGHT PIVOT AT THE RIGHT TIME

Media Saas unicorn, Amagi, stands for what the word Amagi means, that is freedom. “Freedom is a core value for the company. In fact, we have set up our other beliefs and values around this whole theme of freedom, which is a fundamental right,” Baskar Subramanian, CEO and co-founder, Amagi told Entrepreneur India.

COMPANY HANDOUT

Amagi is a cloud-based media SaaS technology company that recently raised $95 million in a funding round led by Accel. This investment brings Amagis’s valuation to more than $1 billion, making it a unicorn. However, for Subramanian and his co-founders, Srividhya Srinivasan and Srinivasan KA, nothing much has changed since entering the unicorn club. “Except that there are more LinkedIn requests,” he quips. Subramanian believes that customer validations are much more important than company valuation. “For a company that has been growing and growing quite well, I’m really happy with 100 per cent growth that has been happening from a customer standpoint. Valuation is driven by market and needs of the market are very different. For us, the focus is on a billion-dollar revenue company, not a billion-dollar valuation,” he said.

THE INCEPTION AND PIVOT