Can We Advance Book Our Menu?

Yes, after all these, the guests also need to book tables to get the entire feedback process complete(no I am not joking) but this kind of detailed exercise in personalisation would be much more exhaustive than your average restaurant seat booking.

- Swarnendu Biswas

It doesn’t deserve a mention that we are passing through digital age, which can be easily construed as an advanced stage of information age. The robotic age with its artificial intelligence is not far away from us. The new-age innovations of our times have been naturally applied by several industries, primarily with the short-term objective to decrease costs and increase efficiency, and with the long-term objective to eventually increase revenues and profits. Over the recent years, for innumerable corporate players such objectives have been translated from potential into welcome realities. The Indian food services industry has also applied an array of new-age innovations of our digital age with the above-mentioned objectives and many players in the industry have obviously achieved success in this regard. Not only that,in the near future, the applications of new-age information technologies of the digital age are expected to be more pronounced in the Indian food services industry.

There are various ways the information technology can facilitate towards enhancing customer satisfaction of restaurant guests. Some of them are already evident, some are pregnant in the future. “Next 10 years are big for ‘out-of-home dining and here the technology is going to be the game changer. Innovation and customisation are the mantra of today’s Indian food service business,” expressed Rohit Mahajan, Founder, Loofre.com.

“I think next way forward in terms of application of technology in the Indian food services industry is to give the guests the freedom to choose what all ingredients you need on your platter,” observed Mahajan.