Foodforumis Committed to Offer Unique Food Zone Experiences

Good food has an undeniable appeal and increasingly, shopping centre developers are experimenting with tastes and cuisines to woo consumers.

As mall developers try to offer a complete shopping plus entertainment package to new age shoppers, it is the food court which is fast becoming one of the most crucial elements in attracting customers.

Good quality food, attractive brand mix, hygiene and value for money are basics to lure shoppers to food areas, but these are traditional and predictable elements that all food courts have today. One man in the meanwhile, was working towards a vision to change the way people perceive food courts.

Saurabh Singhal, Founder & CEO, foodforum is on a mission to change conventional and boring food courts. An entrepreneur, author and an engineer, Singhal has an established fashion retail business before he founded foodforum with the clear objective of changing the face of food courts being operated across malls and highways in the country.

He plans to invest ₹150 crore over the next three years in food forum. 

Singhal decided to use his experience in the field of retail to innovate and think of new food court concepts. His philosophy of a dining experience is much more than simply just eating a meal, which is well-reflected in his thoughts and plans for foodforum. foodforum offers the best of Indian and international brands as well as handpicked regional food leaders who serve food with authentic tastes. Apart from this, it features live music as well as a play zone for families with children.

In an exclusive interview with IMAGES Retail Bureau on the side-lines of India Food Forum 2018, Saurabh Singhal talks about his brand, the concept, and his expansion plans.