At Good Glamm, AI Chatbots Have Slashed Workload by 70-80%
Images Retail|December 2024
Deep Ganatra, Chief Product & Technology Officer (CPTO), The Good Glamm Group sheds light on the role of technology in the beauty and wellness industry and its impact on personalisation
Mannu Mathew
At Good Glamm, AI Chatbots Have Slashed Workload by 70-80%

With almost two decades of experience in the tech vertical, Deep Ganatra is a seasoned technology leader with expertise in delivering web and mobile applications for B2B (business to business) and B2C (business to consumer) organizations. Currently serving as the Group Chief Product & Technology Officer (CPTO) at the Good Glamm Group, he oversees the development and architecture across various business units such as MyGlamm, POPxo, and Plixxo. Ganatra is passionate about building scalable and user-friendly solutions that enhance customer experiences. Before joining the Good Glamm Group, he served as chief technology officer (CTO) for a startup providing software as a service (SaaS) products in the healthcare sector and led a web development company with global clients.

The Good Glamm Group is a leading personal care company with a portfolio of innovative beauty brands, including Wyn Beauty by Serena Williams, MyGlamm, The Moms Co., Sirona Hygiene, Organic Harvest, and St Botanica. The Group leverages a proprietary digital ecosystem that integrates content, influencer communities, and technology to drive growth.

In addition to its brands, Good Glamm owns The Good Media Co., one of South Asia's largest digital media companies, and The Good Creator Co., a tech-enabled influencer platform with 1.5 million creators. In 2021, it became South Asia's first DTC beauty unicorn, attracting investors like Warburg Pincus, Bessemer Venture Partners, Accel, Amazon, Prosus, and Groupe L'Occitane. Focused on global expansion, Good Glamm operates in Asia, North America, and the Middle East.

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