OPEN AGAIN: INDIAN RETAIL SECTOR ADOPTS CUSTOMER, TECHNOLOGY FOCUSED APPROACH
Images Retail|July 2020
As the lockdown is being lifted in a phased manner across all the marketplaces in the country, brands are coming out of their funk, focusing on adapting to changing needs amid the ‘new normal’ and working to ‘co-exist’ with the virus…
OPEN AGAIN: INDIAN RETAIL SECTOR ADOPTS CUSTOMER, TECHNOLOGY FOCUSED APPROACH

PUMA EXPANDS EXPERIENTIAL RETAIL CONCEPT IN INDIA WITH 2 NEW STORES

Global sportswear brand Puma announced the launch of its entirely remodeled stores at Banjara Hills, Hyderabad and Pacific Mall, New Delhi. Spread over 4,200 sq.ft. and 3,800 sq.ft., respectively, it seamlessly combines technology, sports and experiential retail under one roof. This also marks the launch of the brand’s first Puma Select shop-in-shops in India to range exclusive global designer collaborations. Speaking on the launch, Abhishek Ganguly, General Manager, Puma India and Southeast Asia said, “In line with our efforts to continue to enhance customer experience, we are thrilled to launch two completely redesigned stores in India. With health, fitness and sports becoming a priority for many, we believe Sportswear is poised to grow significantly in the future. Our stores will continue to be a key touchpoint – offering a more interactive and personalized experience. Remodeling key PUMA outlets only reinforces our commitment to engage and serve our customers better. All our stores will prioritise safety of every visitor and team members. We will strictly follow established guidelines in this regard in our daily operations.”

The stores feature digitally connected offerings, personalization zones and futuristic product range. Incorporating experiential elements from the Puma flagship store at 100 Ft. Road in Bengaluru, key highlights include:

PUMA x YOU:

The customization studio allows consumers to customize and personalize Puma footwear, apparel and accessories using embroidery and print. The on-demand personalization offers over 100 quirky and fun design options to choose from.

PUMA SELECT Shop-in-Shop:

Diese Geschichte stammt aus der July 2020-Ausgabe von Images Retail.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

Diese Geschichte stammt aus der July 2020-Ausgabe von Images Retail.

Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.

WEITERE ARTIKEL AUS IMAGES RETAILAlle anzeigen
The Good Side of Reselling
Images Retail

The Good Side of Reselling

Recommerce offers a sustainable approach by refurbishing and reselling used electronics, thereby extending their lifespan and reducing the overall environmental impact

time-read
3 Minuten  |
June 2024
Why is CGI marketing gaining popularity among brands?
Images Retail

Why is CGI marketing gaining popularity among brands?

Effectiveness, engagement and novelty are some of the many benefits of computer-generated imagery-driven advertising

time-read
3 Minuten  |
June 2024
Getting Data Analytics Right
Images Retail

Getting Data Analytics Right

Industry experts on how to make the most of data analytics to be able to make decisions that add value to the business

time-read
3 Minuten  |
June 2024
'Reliance Retail Eyes Blockchain for Security, 5G for AR-powered in-store Navigation'
Images Retail

'Reliance Retail Eyes Blockchain for Security, 5G for AR-powered in-store Navigation'

Suman Guha, Chief Product and Technology Officer, Reliance Retail speaks on the leading retailer company's technology investments, strategy and focus areas

time-read
6 Minuten  |
June 2024
A New Approach to Profitability
Images Retail

A New Approach to Profitability

Key areas in which shopping centres are doing things differently than before to improve mall economics

time-read
4 Minuten  |
June 2024
'Bhumi World's Outlet Mall to start by December 2024'
Images Retail

'Bhumi World's Outlet Mall to start by December 2024'

The outlet mall will be first-of-its-kind housing brands that will offer discounts on all products round the year

time-read
3 Minuten  |
June 2024
'Achieving ₹100 crore a month revenue gave us wings to soar higher'
Images Retail

'Achieving ₹100 crore a month revenue gave us wings to soar higher'

V Muhammad Ali, CEO Forum Malls, Prestige Group, speaks about Forum South Bengaluru entering the Big Billion Club and upcoming projects under Forum 2.0

time-read
5 Minuten  |
June 2024
'Shoppers Stop's Biggest Differentiator is Brand Expression at its Best'
Images Retail

'Shoppers Stop's Biggest Differentiator is Brand Expression at its Best'

In an exclusive interview, Kassim speaks about the company's strategy for its beauty business, its plans across channels and its ambitions to supply to every beauty retailer in the country

time-read
9 Minuten  |
June 2024
May Sees Over 162 New Store Openings
Images Retail

May Sees Over 162 New Store Openings

With over 63 new stores opening in the region, North led the charge.

time-read
2 Minuten  |
June 2024
Spotlight on Innovation and Excellence in India's Retail Sector
Images Retail

Spotlight on Innovation and Excellence in India's Retail Sector

Powered by Vegas, the 20th edition of IMAGES Retail Awards, involved industry-wide voting from over 111 of India's leading shopping centres

time-read
1 min  |
June 2024