Ragini and Sajeda, friends from college, plan to meet around Dussehra to do the Garba together after a gap of four years. “I’ll buy you a multicoloured ghagracholi for the dancing,” Sajeda said over the free WhatsApp line. “What’s the point of dressing up if we can’t go out…and we’re not even sure there will be celebrations this time,” her friend said sceptically. “The whole point is buying for each other! Let the spirits soar a bit after Covid-19,” Sajeda persisted. Experts call this sort of buying ‘retail therapy’—exactly the mood-lifting mantra thousands of producers and retailers across India are hoping consumers would chant this festival season. “There’s a pentup demand caused by Covid fatigue. There’s also a strong expectation of festival discounts, which will trigger a lot of buying,” says Sanket Kapoor, Managing Partner, Flexi Capital LLP, a New Delhi-based private boutique wealth firm.
For those in the relatively richer brackets, the will to splurge during festivals may also be spurred by the realisation that they ended up saving a lot of money on liquor, restaurant bills and petrol during the lockdown. So there’s actually a rebound effect waiting to be unleashed. The feelgood mood generated by festival lights, aided a bit by IPL, might just open the sluice-gates for the dammed-up waters.
Diese Geschichte stammt aus der October 2020-Ausgabe von Outlook Money.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der October 2020-Ausgabe von Outlook Money.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
HOW TO BEAT CURRENCY EXCHANGE RATE WOES
If you are travelling abroad, you will have to change your Indian rupees into either dollars or euro or to the local currency. Here's how to choose the right currency for a seamless holiday experience abroad
Why A New Year Goal Is Good
Setting a new year goal can give you a psychological boost to improve yourself and help you set aims and targets while also helping you declutter and let go of the past
SENIOR CITIZEN HOUSING: THE HURDLES TO CROSS
Buying a home is not only a dream of youngsters, many retirees also want to buy a home, but for that, they have to overcome adverse situations and many challenges
Axing Taxes And Beating Benchmarks
When investing for the long term and that too in a product with a lock-in period, the decision between the best and the consistent performer becomes critical.
Use Gold To Optimise Portfolio
Returns from gold are expected to be decent going forward, but more importantly, it acts as a portfolio diversifier and helps reduce volatility
The Risks That Invoice Discounting Entails
Invoice discounting can give potential high returns over a short period of time, but lack of regulation make them a high-risk investment
2024: CHANGES THAT MATTER
The year 2024 has been a game-changer for the Indian regulatory landscape, with the Securities and Exchange Board of India (Sebi), Insurance Regulatory and Development Authority of India (Irdai), the Reserve Bank of India (RBI), the Pension Fund Regulatory Development Authority (PFRDA) and the Income Tax Department proposing key changes that will benefit investors, policyholders, pensioners, taxpayers and consumers alike. We give you a lowdown on five key changes proposed by each of these regulators
10 Stock Picks For 2025
Top analysts recommends 2 stocks each and the reasons why they should be a part of your portfolio
VOLATILITY AHEAD: PLAY SAFE
After an exhilarating rally till September 2024, the Indian stock market finds itself in turbulent waters and is expected to continue to do so in 2025. We give you some stock picking strategies that will help you play safe. We also have a list of 10 stocks recommended by experts which you can consider for your portfolio
Stay Ahead Of AI-Powered Cyber Fraud
AI has become an integral part of our lives, right from customer service at banks to insurance claims. But it has now become a powerful arsenal for the fraudsters too who are increasingly using AI to scam individuals and corporations alike to commit fraud. The key is to stay vigilant