Zee Digital has climbed from 75 million monthly active users in April 2019 to more than 300 million active users in April 2021 under the management of CEO, Rohit Chadda. Raising the bar extremely high in the industry, the organization has managed to hold substantially in contrast to the existing media houses.
Digital transformation
In such a short span of time, setting a standard of 300 million users, integrating the organization by the data analytics, he has outdone the tasks at hand quite efficiently. Also, he has embedded creative ideas with a focus on 450+ million news and entertainment audience. The digital transformation of the functions has helped Zee Digital to become the digital-first company in the Media and Entertainment industry. 'The readers' needs first' is the motto that helped the company grow manifolds. The team had to outspread the entire lifespan of the content from creation to dissemination and consumption. Viewership of each brand and the content category has helped the organization understand the consumer interest and desires. The high-tech-enabled newsrooms have also helped the organization to bind the forte of human capital and track the return on investment, on a realtime basis, providing key insights and feedback to the team.
Diese Geschichte stammt aus der June 2021-Ausgabe von SME World.
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Diese Geschichte stammt aus der June 2021-Ausgabe von SME World.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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Leveraged Technology
