Whose names come to mind when you think about scuba gear? We profile three industry heavyweights.
Scubapro, Mares, Beuchat – it doesn’t matter if you’re a new diver or seasoned pro, there’s no doubt you’re familiar with such names. These three scuba brands have certainly come a long way and are steeped in history, but how much do you really know about the makers behind your favourite fins and wetsuits? Covering everything from iconic equipment to R&D processes, we chat with these brand representatives about the past, present, and future.
WHAT ARE SOME CHALLENGES THE BRAND FACES?
Our challenge is to keep up with scuba divers’ ever-changing needs. The dive world evolves very fast. I remember the period of time where we had to find a way to make our equipment as light as possible due to airline weight restrictions (which weren’t that strict in the past!). That was tough but we managed to do it anyway.
TELL US ABOUT BEUCHAT’S MOST ICONIC PIECE OF EQUIPMENT.
Beuchat invented the isothermic wetsuit in 1953, so that’s what we’re known for. Our brand sets the benchmark for wetsuits and our most iconic item is the Focea Comfort. When we developed it our objective was simple: create a beautifully designed, highly stretchable wetsuit that would provide the right fit and keep divers warm—in other words, the best wetsuit ever.
WHAT’S THE BRAND’S R&D PROCESS LIKE?
Diese Geschichte stammt aus der Inaugural Issue - 1/2015-Ausgabe von Scuba360.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der Inaugural Issue - 1/2015-Ausgabe von Scuba360.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Go Green: Operating in a Marine Protected Area
Setting up shop in a marine protected area (MPA) is certainly no simple feat; just ask these liveaboard and dive resort owners and reps behind some of Asia Pacific’s most well-known green businesses.
The Big Boys of the Underwater World
Whose names come to mind when you think about scuba gear? We profile three industry heavyweights.
Canon: Leaders on Land and Sea
We chat with Canon about their branding and marketing efforts, and trends in Asia Pacific