Shopping Centre News in association with Shopping Centres Association of India (SCAI) conducted a survey on ‘Consumer Sentiment, Behaviour and Comparisons of Sales in Festival Season (2019-2020)’ to find out the exact situation of the Shopping Centre Industry on the ground. The survey analyses the details of how shopping malls have been performing since the onset of the festive season during COVID (from October to December) specifically gaining insights on sales, footfalls, dwell time, conversions, consumer demographics and out-of-the box retail innovations, etc. as compared to the previous year.
35 shopping malls pan India (from Tier I, II& III cities), participated in the survey and the results were quite overwhelming. Though the percentage in sales, revenue, footfall has been less in comparison to last year, the conversion rate and revival rate saw a huge surge. As a result, mall developers are looking forward to a speedy recovery in comparison to what they had predicted during the initial stages of lockdown.
Footfall Analysis & Consumer Demographics
Shopping malls survive on footfalls. If people are not walking into malls to shop, eat, gain experiences, and be entertained, the mall will not survive even if it has the best of brands, is the largest mall in area and is considered to be the best run and most popular among its peers. The COVID-19 pandemic was a body blow to the Shopping Centre Industry because first, people were not allowed to come out of their houses in lockdown and second, when the lockdown was lifted, consumers themselves were scared of contracting the rapidly spreading virus.
TOP 15: KEY HIGHLIGHTS FROM THE SURVEY
Diese Geschichte stammt aus der February 2021-Ausgabe von Shopping Centre News.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent ? Anmelden
Diese Geschichte stammt aus der February 2021-Ausgabe von Shopping Centre News.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Some Malls Reopen In Israel, Defying Virus Rules
As Israel began to ease lockdown measures, several chain stores in outdoor shopping centers across the country opened to customers in violation of the ongoing Coronavirus restrictions on commerce. Strip malls belonging to the BIG group opened at several locations in the center and the north of the country.
Pandemic Rules For Stores, Malls A Grey Zone For Shoppers
As shoppers line up outside malls and retail outlets in Winnipeg, some uncertainty remains about how provincial public health guidelines are being applied to malls and large retail outlets.
SHOPPING MALLS REPORT HIGHER CONVERSION & REVIVAL RATES IN FESTIVAL SEASON; BEAUTY, ATHLEISURE, JEWELLERY & WATCHES TOP PERFORMERS IN TIER II CITIES
Shopping Centre News conducted a survey on ‘Consumer Sentiment, Behaviour and Comparisons of Sales in Festival Season (2019-2020)’ to find out the exact situation of the Shopping Centre Industry on the ground. 35 shopping malls pan India (from Tier I, II & III cities), participated in the survey and the results were quite overwhelming. Though the percentage in sales, revenue, footfall has been less in comparison to last year, the conversion rate and revival rate saw a huge surge. As a result, mall developers are looking forward to a speedy recovery in comparison to what they had predicted during the initial stages lockdown…
Malls Go Online As Shoppers Stay Home
The pandemic has forced mall operators and retailers to accelerate their digital transformation. Mall operators are now working closely with retailers to offer personal shopper services, delivery and curbside pick-up for customers who are still wary of going inside the mall.
IT'S BACK TO BUSINESS AS MUMBAI MALLS CLOCK 80-90% YOY SALES, USHER IN NEW STORES
Mumbai, India’s financial capital may have been the last to let shopping centres open their doors for consumers but six months since the opening, business has picked up and is almost at par with that of malls across other cities in India. While a chunk of the credit for the flourishing business goes to the spirit of Mumbaikars, it is indeed commendable to note the way malls have taken care of the most minute of details to bounce back…
Delhi Allows Cinemas to Run at 100% Seating Capacity
Cinema halls, which have been operating with a 50 percent cap on seating, will run at full capacity from Monday. Delhiites will also be able to use swimming pools. This was allowed in an order issued by Delhi Disaster Management Authority on Sunday, which also permits trade exhibitions and opening of stadia for sports events.
Home Centre Opens its First Uttarakhand Store in Pacific Mall
Home Centre, leading home retailer in India established in 1995 has launched its first Uttarakhand store at Pacific Mall in Dehradun. Home Centre has 52 stores Pan India in cities like Delhi, Mumbai, Lucknow, and Bangalore. The brand started off with a single store in Sharjah, UAE.
Flash Mob for Road Safety Awareness at Growel's 101 Mall
Supporting the Road Safety Month initiative, Growel’s 1O1 Mall in Kandivali organised a fun filled Flash Mob performance by NGO We Can We Will Foundation to create awareness in a fun way about avoiding road mishaps. Gracing the occasion as the Chief Guest of the evening was Senior Police Inspector Mahadev Jadhav. The event was also attended by authorities from the traffic department of the Mumbai Police.
Growel's 1O1 Mall Attracts New Stores on Basis of its Post Unlock Recovery Rate
Malls in Maharashtra re-opened in August’20 after more than four months of the pandemic induced lockdown with initial footfalls at only 20% - 25% of previous year.
Airia Mall in Association with TRRAIN Creates Livelihood for Persons with Disabilities
In India there are about 26.8 million Persons with Disabilities (PwDs) out of which their employment is less than 1 percent, as per the census of 2011. In an attempt to support employment to PwDs, AIRIA Mall in association with Trust for Retailers and Retail Associates of India (TRRAIN) is opening a training centre to train them through TRRAIN’s livelihood creation program, Pankh – Wings of Destiny. On completion of their training, the trainees will be employed in the mall and its retail brands. The inauguration of the centre was done by Deepak Sethi, Project Director Reach Promoters Pvt Ltd and Sanjeev Kumar Centre Head, AIRIA Mall.
