Evolving In Step With The Consumer

Affordability and utility are two aspects that make Skyca.ndle.in a first choice for most shoppers.

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The concept of gifts has evolved in time and Gen Y believes in 'gifts with a purpose'. Skycandle.in has successfully tapped this market segment through up-to-date market research and focus on innovative products. Starting with the much in vogue skylanterns and lamps, the company now offers wall décor, lights and gift packs in different price ranges. "Keeping in step with the evolving sensibilities of Gen Y, we have recently added Kitchen and Home cleaning utilities to our online catalogue, a big hit with women - helping them achieve the perfect balance on professional and personal fronts. This move was based on in-depth market research and has significantly added to our revenues," elaborates Gauray.