Building a brand to transcend borders inevitably means building flexibility into a system whilst maintaining the fundamental brand standards wherever the system is operated. How do you build a franchise that transcends borders?
Anyone who has ever been involved with taking a franchise to another market knows that things will be different there. We have all heard the naïve and inexperienced say, “If it works in Paris, Texas it will work in Paris, France” when the facts are that even if it does work in Texas it might not work in New York. In India, it may work in Mumbai but may not work in Chennai. It means that building a brand to transcend borders inevitably means building flexibility into a system whilst maintaining the fundamental brand standards wherever the system is operated.
Tastes are different, laws are different, opening hours are different, wage levels are different, property costs are different, and cultural traditions are different even between individual states in the US or the member countries of the European Union. Why then would anyone expect them to be the same when the move is to a completely different continent?
Diese Geschichte stammt aus der TFW September 2018-Ausgabe von The Franchising World.
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Diese Geschichte stammt aus der TFW September 2018-Ausgabe von The Franchising World.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
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HOW DAVID BEATS OUT GOLIATH
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FRONTRUNNERS IN FRANCHISING
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Lighthouse Learning Pvt Ltd, formerly EuroKids International Ltd, demonstrates resilience and growth, expanding its network of pre-schools and K-12 schools. In FY2023, it added 450 franchise preschools, bringing the total count to approximately 1,600 Eurokids franchisees and 35 Kangaroo Kids franchisees pan India. Prajodh Rajan, Co-founder & Group CEO, Lighthouse Learning Pvt Ltd discusses the brand's strategies and expansion plans with Beny Sachdeva
BABYSTEPS TO SUCCESS
Minimee extends beyond being a mere retailer to becoming an omnichannel brand, engaging customers across various touchpoints. Aiming to expand their presence nationwide, catering not only to new and expectant mothers but also to children up to 10 years old. The brand further plans to diversify into soft play, stationary, and educational ventures, adapting to evolving business dynamics. In a candid conversation Pratima, Founder, Minimee talks about brand's USP & expansion plans.
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