How Big Basket Is Leveraging Emerging Tech For Streamlining Delivery

A perfect combination of focused strategy, market knowhow, customer centricity, and most importantly, the right technology, has led to Big Basket's dominance in online grocery space

- Moumita Deb Choudhury

Tough competition and difficult market conditions have led many organisations to downsize their business, then how is a 2011 established firm winning the market? Big Basket's prowess is the right strategy; market knowhow; customer-centricity and yet another significant facet, “the right technology” points out Rakshit Daga, Vice President & CTO, Big Basket. “We have to understand that the market is absolutely massive and the overall Indian grocery market is US$ 500 billion, of which a couple of billion dollars are online right now. There is a huge room for the market to grow in the online domain. And today the challenge is not really to grow the market, but doing it in a way which creates a sustainable business,” he adds.

Data centre

Storage essentially being an important part of the businesses is well leveraged. And referring to storage does not only mean the over 1800 varieties of products which Big Basket sells but also intelligent data, which is as valuable.

“We are completely running on a public cloud. It is working well as we do have to worry about the hardware,” says Daga. “In our business, scaling up and down is very important; the required capacity during peak time can be 10 times the average capacity. Most of our infrastructure is based on our ability to scale up and down based on the demand; hence cloud is the better option,” he says, adding that for autoscaling, running Kubernetes is a key part of the strategy. Using Kubernetes helps scale seamlessly and all the microservices run on kubernetes.

A big tech basket