Netflix Signs Multi-platform Partnerships To Connect With Millions In India

Popular video streaming service provider Netflix recently entered strategic partnerships with three major companies in India - Airtel, Videocon d2h and Vodafone - making the world’s leading Internet TV network and its critically-acclaimed programs like House of Cards, Narcos and The Crown more easily accessible to consumers across direct-to-home and mobile platforms throughout India.

“India is one of the most important and vibrant countries in the world and we are delighted to be teaming up with three of its leading companies to make it much easier for consumers to enjoy Netflix,” said Reed Hastings, Co-founder and CEO of Netflix. “In the months and years to come, we look forward to bringing our Indian members more compelling stories from all over the world, an ever improving viewing experience and incredible joy.”

Under the agreement, Bharti Airtel will integrate the Netflix app into its direct-tohome service throughout the country. Said Gopal Vittal, Managing Director and CEO (India and South Asia), Bharti Airtel, “Airtel has been a pioneer in bringing the best of global content and products to its customers. We are delighted to partner Netflix to bring their popular content to our customer on one of our key digital platforms.”