Tech Innovations From Apple's Orchard

Taking the vision for the future of the smartphone to a new level, the Cupertino-based tech major has come up with iPhone XS, iPhone XS Max and iPhone XR. The company also introduced Apple Watch Series 4, redesigned and re-engineered to help users stay connected, be more active and manage their health in powerful new ways!

In what can be termed as one of the biggest launch of the year, Apple introduced its 2018 lineup of iPhones recently. the tech major launched iPhone XS, iPhone XS Max and iPhone Xr at an event held in the Steve Jobs theater at its spaceship-shaped Apple Park campus in Cupertino, California.

The iPhone XS and iPhone XS Max boast of dual SIM and dual standby functionality. both the premium smartphones come equipped with upgraded 12MP+12MP camera and 2x optical zoom. there is an improved truetone quad-LED flash as well. both the models have a 7MP RGB camera sensor in the front with F/2.2 aperture while the iPhone XR has a single 12MP camera at the rear. the iPhone XS and iPhone XS Max would be available in 64Gb, 256Gb and 512Gb storage variants in space grey, silver and a new gold colour starting at Rs 99,900 and Rs 1,09,900, respectively through Apple authorised resellers in India. the cheapest of the lot -- the iPhone Xr -- has a starting price of Rs 76,900 and it comes in six new finishes: white, black, blue, yellow, coral and (PRODUCT) RED.